Breaking Down Current Trends in Influencer Marketing: 6 Takeaways from a Global Survey by Talkwalker
Influencer marketing has been around a while, but it’s largely shuffled along as an experiment. For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a very big problem today: noise and clutter. I define... Read More
Dispelling 6 Myths PR Sometimes has about Content Marketing
Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The reporter responded she hadn’t seen the study yet and would review it.... Read More
26+ Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success
Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont... Read More
Amid the Rapid Pace of Change, These 5 Fundamentals of PR are Still Essential
Two is the new five. When people ask what will happen in the next five years, the chances are, whatever it is, will happen in just two. A client of one of my clients said that at a seminar and... Read More
Pubs Pushing PR to Native Ads is Another Reason to Build Your Own Audience
For a long time, the venerable contributed article has been a mechanism for surfacing new or big ideas. These ideas were usually of the variety that deserved attention but perhaps not beat coverage. You can’t buy good ideas, and for... Read More
This is How the Sorry State of Media Relations Ends
A while back a reporter I had been pitching threw me what I thought was an unexpected softball. How about some commentary on X topic from X executive he asked? Of course, I jumped to make it happen. I’m an... Read More
Here’s Why GDPR is Good News for PR and Content Marketing
Like many American marketers, I didn’t pay too much attention to the General Data Protection Regulation (GDPR) until recently. However, the noise level grew so loud and so hysterical over the last six weeks, that, deadline notwithstanding, I could no... Read More
Is Media Relations Getting Harder?
Do you feel like media relations getting harder? Chances are you do, but you should know you are probably not alone. In fact, most PR professionals feel the same way. That’s according to a recent survey of communication professionals, which... Read More
New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey
A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next... Read More
PR and Content Marketing Insights from the Edelman Trust Barometer
A friend of mine was telling me about a political news story last year. I don’t remember the precise angle, but I remember thinking it was outlandish and indicated didn’t think it was true. To prove otherwise, she pulled out... Read More
