Is Media Relations Getting Harder?
Do you feel like media relations getting harder? Chances are you do, but you should know you are probably not alone. In fact, most PR professionals feel the same way. That’s according to a recent survey of communication professionals, which... Read More
New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey
A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next... Read More
PR and Content Marketing Insights from the Edelman Trust Barometer
A friend of mine was telling me about a political news story last year. I don’t remember the precise angle, but I remember thinking it was outlandish and indicated didn’t think it was true. To prove otherwise, she pulled out... Read More
The PR Opportunity for Brands as Publishers Tinker with Journalism
Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250.... Read More
4 Big Media Trends that have Upended PR and Marketing
Consumer technology has had a serious impact on expectations for business software. Why, the business user asked, can I unwrap a new mobile device and intuitively understand how to use it, but the business software I use at work requires... Read More
Answering Tough Media Questions and Still Making a Good Impression
Smaller companies often vie for media attention, but larger companies tend to pick and choose which media interviews they’ll take. This is a fairly significant shift in an organizational communications strategy. By my observation, such was the case when Marketplace... Read More
PR, Social Media and the Imperative of Content Marketing [UML]
For a time, social media worked organically. Then it didn’t. Long thinkers pushed paid social as a “rent-to-own” strategy. It’s still brilliant…but there’s an expiration date on it now. Why? You can’t tell – even digitally savvy marketers can’t tell... Read More
Thought Leadership Actually Requires Thought and Leadership
The popular technology news site TechCrunch recently announced it was curtailing contributed content. It will stop considering unsolicited pitches from the public in favor of invitation-only contributions. Why the sudden change? Editor-in-Chief Matthew Panzarino and Senior Editor Jon Shieber underscore... Read More
![Survey Research for PR Pros on B2B Messaging Pitches and Clickbait [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/01/Survey-Research-for-PR-Pros-on-B2B-Messaging-Pitches-and-Clickbait-UML.jpg)
Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML]
Business leaders outside of communications struggle to understand messaging. It sometimes strikes people as a nebulous and becomes equated with PR or marketing snake oil. It is not. Messaging requires research inside the organization, research outside the organization, reflection and... Read More
Why Content Marketing and Public Relations Need Each Other
It was a good pitch. Timely, tailored, and fitting for both the journalist and the publication. But the reporter didn’t respond, despite my experience, intuition and persistence. Yet I knew it was a good story – a story with legs.... Read More
![Earned Media Poised for New Prominence in 2018 [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/12/Earned-Media-Poised-for-New-Prominence-in-2018-UML-150x150.jpg)
