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PR
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PR
Marketing
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February 18, 2025

Building a media list for PR is a strategic research process [contrarian view]

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Frank Strong, MA, MBA

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Building out a media list isn’t about adding names and emails to a spreadsheet – or pulling a list of reporters from a database – it’s about understanding the people you want to influence There’s an old military expression that...

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About Frank Strong
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on sustainable programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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