5 Things that College Didn’t Teach Me about PR
A contributed post by Sydney Holmquist College is simultaneously the longest and shortest time period for young adults. Wanting to be done with the endless exams and thick textbooks while not really being ready for the unexpected “real world” that...Read More
4 Less Glamourous Duties of the Public Relations Profession
“We’ve done so much, with so little, for so long, we can do anything with nothing.” It’s a maxim, borrowed from the Marines, that fits neatly in the daily grind of public relations. While it’s the last function to get...Read More
Don’t Sell Past the Close: 6 Lessons PR can Learn from Sales
Don’t sell past the close. The first time I heard that phrase I was pitching a former boss on a creative PR idea. It was always a lively debate with him, and you had to prove the value convincingly; so I came to...Read More
Inbound.org’s Invitation to PR
by Frank Strong Social news site Inbound.org wants more PR pros to join the community. And PR pros should take note, because there are lessons to be learned both in PR and SEO. Inbound is a moderated news site that aggregates some...Read More
10 Unconventional and Creative Ways to Find a PR Job
Finding an employment is a bit like money — it takes employment to find employment. There’s a theory in PR employment that I’ve observed on both sides of the table as both a job seeker and as a hiring manager: the...Read More
Trials and Confessions of a Facebook Faker
Last August a Facebook financial filing disclosed that 8.7% of accounts on Facebook, or 83 million accounts were fake or duplicate. It’s a blemish on the record the company has earned coverage for having more users than than most countries have...Read More
Social Media is NOT that Important
Social media never sleeps; therefore PR is a lifestyle, not a profession. This pushes responsiveness to the top of the priority list. In my heart of hearts, I believe this is true, but I’ve also come to believe that social media is entering a...Read More
7 Essential Principles to Succeed in PR
Forget strategy for a minute. Put tactics on pause. Forget leads, conversions, and sales. Let’s consider principles. I can’t say these will work for you, I can only say they have worked for me. I’ve titled them principles to succeed in PR,...Read More
Essential Skills for PR Pros in 2011
What are the essential social media skills communication, marketing and PR professionals need in 2011? That was a question posed on Quora – and here’s a shot at an answer. I believe there are three fundamentals: 1) Good writing. Writing...Read More
Public Relations 2010: The Year in Search
Search is an important element for any public relations practitioner. SEOs have a long noted that search and social media go together, and now that Google has launched social search, we’re beginning to understand how much of an impact social media will have on search...Read More
