The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]
Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content Software-as-a-service (SaaS) platforms have given us...Read More
Google is Killing FeedBurner Email; Here are 4 Alternatives
Google is shutting Feedburner-emails; viable FeedBurner alternatives to include FeedBlitz, follow.it, MailChimp and ConvertKit Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. And for many years, FeedBurner offered a free and...Read More
B2B Marketing: When You Finally Achieve Thought Leadership, Don’t Let it Slip Away
True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. Even those that achieve it…let it slip through their fingers with talent turnover. I got a...Read More
Blogging isn’t Sexy but Done Well It Drives B2B Marketing Results [Study]
The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s...Read More
Datelines, Bylines and Credible Citations: 3 Elements of Trust You Should Include in Company Blog Posts
Somebody said something sometime. That’s the approach some companies are taking with their blog posts and content. First, they removed the dateline, then offed the byline and next, the quality of sources and citations declined. Companies have all sorts of...Read More
Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]
Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form A long time ago an agency owner called me into her office. I was being put on a client account that was deemed...Read More
The Top Arguments For and Against Including Dates on Blogs and Content
The case for including datelines on content include context, credibility and user experience; those opposed cite evergreen content Should you put dates on your blog posts and content? There are a lot of strong opinions on the right answer to...Read More
How Long Should a Blog Post Be? [Useful Blogging Statistics]
A survey of 1,000 bloggers found the average blog post is about 1,100 words long and takes an average of 3.5 hours to write. While length doesn’t necessarily equal quality, bloggers that write longer posts generally report better results. Writers...Read More
The Aesthetics of Text: Writing Readable Blog Posts
When we think of aesthetics in content, we typically think of graphics and images meant to complement or illustrate the text. Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how...Read More
![Triple 7s the Best Worst and the Most Loved Blog Posts in 2017 [Sword and the Script]](https://www.swordandthescript.com/wp-content/uploads/2017/12/Triple-7s-the-Best-Worst-and-the-Most-Loved-Blog-Posts-in-2017-Sword-and-the-Script-500x500.jpg)
Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017
Nine years ago, I came home from a tour in Iraq and went back to my job. I had been gone for a total of about 18 months. Things were different. The news cycle was faster, social media was hitting...Read More
