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Survey Says Successful Bloggers Do these 5 Things Differently

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06 Dec 2022
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Frank Strong, MA, MBA
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0 Comment
Successful bloggers invest more time in writing, write longer posts (1,000+ words), publish new blog posts more frequently, cite third parties, and use images and visuals “When I pulled up our data, I had one big takeaway:  we put too...
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The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]

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04 Jan 2022
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Frank Strong, MA, MBA
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0 Comment
Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content Software-as-a-service (SaaS) platforms have given us...
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Google is Killing FeedBurner Email; Here are 4 Alternatives

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22 Jun 2021
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Frank Strong, MA, MBA
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0 Comment
Google is shutting Feedburner-emails; viable FeedBurner alternatives to include follow.it, MailChimp and ConvertKit Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. And for many years, FeedBurner offered a free and easy...
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B2B Marketing: When You Finally Achieve Thought Leadership, Don’t Let it Slip Away

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20 Apr 2021
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Frank Strong, MA, MBA
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0 Comment
True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. Even those that achieve it…let it slip through their fingers with talent turnover. I got a...
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Blogging isn’t Sexy but Done Well It Drives B2B Marketing Results [Study]

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13 Oct 2020
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Frank Strong, MA, MBA
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0 Comment
The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s...
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Datelines, Bylines and Credible Citations: 3 Elements of Trust You Should Include in Company Blog Posts

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10 Mar 2020
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Frank Strong, MA, MBA
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0 Comment
Somebody said something sometime. That’s the approach some companies are taking with their blog posts and content. First, they removed the dateline, then offed the byline and next, the quality of sources and citations declined. Companies have all sorts of...
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Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

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29 Feb 2020
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Frank Strong, MA, MBA
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0 Comment
Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form A long time ago an agency owner called me into her office. I was being put on a client account that was deemed...
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The Top Arguments For and Against Including Dates on Blogs and Content

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18 Feb 2020
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Frank Strong, MA, MBA
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0 Comment
The case for including datelines on content include context, credibility and user experience; those opposed cite evergreen content Should you put dates on your blog posts and content? There are a lot of strong opinions on the right answer to...
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How Long Should a Blog Post be in 2019 And Other Key Blogging Statistics

How Long Should a Blog Post Be? [Useful Blogging Statistics]

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12 Feb 2019
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Frank Strong, MA, MBA
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0 Comment
A survey of 1,000 bloggers found the average blog post is about 1,100 words long and takes an average of 3.5 hours to write. While length doesn’t necessarily equal quality, bloggers that write longer posts generally report better results.  Writers...
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The Aesthetics of Text Creating Readable Blog Posts

The Aesthetics of Text: Writing Readable Blog Posts

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13 Feb 2018
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Frank Strong, MA, MBA
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0 Comment
When we think of aesthetics in content, we typically think of graphics and images meant to complement or illustrate the text. Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how...
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Popular Posts

The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]
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04 Jan 2022
Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]
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12 Jan 2021
Will AI replace PR people in the next 10 years? Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and a human touch; yet some point out tech innovation invariably does eliminate some jobs.
Will AI replace PR people in the next 10 years? Answers from 13 PR software executives
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28 Mar 2023
If you want to get the best results out of PR, you 100% must put some effort into Twitter
5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)
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20 Jun 2023
Image via DALL-E, “a diverse group of professional men and women, dressed in business attire, eating pages from various reports, articles and white papers in the style of van Gogh”
B2B Content Consumption is “Directly Correlated” with Intent to Buy
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0 Comment
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18 Apr 2023

Recent Posts

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  • Trust issues: the one reason buyers give B2B content a letter grade of “D”
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  • Survey shows people follow brands on social media to stay informed about new products and services
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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