Digital: The Gap between Importance and Performance
If marketers aren’t able to sleep at night, a study published by Adobe just might offer a reason why: we know digital marketing is important, but we’re not very confident in our ability to execute it effectively. Adobe has a...Read More
Tapping White Space for Creative Blog Ideas
Everyone has their methods for coming up with blogging ideas — or in screwing up their blog strategy. Some prefer a strict enforcement of an editorial calendar, while some prefer to simply wing it. There’s a good case to be made on...Read More
Six Creative Ideas for Blog Posts
by Frank Strong The only thing boring about content may well be the creator. That was the message in a post on Copyblogger with a subtitle that read, “There are no boring topics, only boring content creators.” Author Pratik Dholakiya next...Read More
Triberr: Blog Building for the Magic Middle
Twitter and Facebook killed blogging because it took the conversation out of blogosphere and moved it to social networks. That’s Dino Dogan‘s thesis — and it is a founding thesis for Triberr. He’s not alone in his thinking — it...Read More
Smart things: A blog building secret 13APR12
Hey, the Washington Nationals won their season opener yesterday with 3-2 victory with an extra-inning over the Cincinnati Reds. That’s got to be a good omen even if DC’s traffic is an everlasting nightmare. Nearby the Nat’s mascot waves the...Read More
Lessons from migrating from Blogger to WordPress
Though a relatively late bloomer to the blogging community, there are several reasons why I blog, one thing that stands out for me in hindsight is how important a decision it is to choose a blogging platform. For this blog,...Read More
A Post about Most Popular Posts
Most popular posts. Some people love them and some people hate them. I like them. I’ve done my own as you can see: Top 7 posts on Sword and the Script in 2010. Why? Here are three reasons: a. Trends:...Read More
PR and the Magic Number 7
One may be the loneliest number, but seven too stands apart. Apart should not be confused with alone. In fact, seven has a lot of company. Certainly, there are top ten 10 lists (or even commandments) – and there are also top five lists for those...Read More
Blog panel Part II: How adaptation will shape PR thinking in 2010
by Frank Strong “Adaptation is the process whereby a population becomes better suited to its habitat.” – Wikipedia Adaptation was the theme of my last post for a blog panel that includes John Sidline, Krim Stephenson and Meredith L. Eaton. Adaptation was my answer to the...Read More
Blog panel Part I: Biggest PR Lesson of 2009
by Frank Strong What was the biggest lesson we – marketing & PR – learned in 2009? Adaptation. It’s fascinating to watch a new industry evolve. A forward-thinker identifies a business problem, a gap in existing product lines, or discovers...Read More
