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Marketing
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February 29, 2020

Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

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Frank Strong, MA, MBA

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Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form A long time ago an agency owner called me into her office. I was being put on a client account that was deemed...

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Image via DALL-E, “a diverse group of professional men and women, dressed in business attire, eating pages from various reports, articles and white papers in the style of van Gogh”

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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