How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]
If you’re looking for short and easy answers to common blogging questions, here you go: How long should a blog post be? Answer: 1,000 words. How long should it take to write a blog post? Answer: 3 hours and 16...Read More
Highlights from the State of Blogging in 2017 Survey
It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fairly small group. That’s one surprising conclusion...Read More
7 Best, 7 Worst and 7 Favorite PR Blog Posts in 2016 [Sword and the Script]
The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven...Read More
Repurpose Does Not Mean Regurgitate in Content Marketing
Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but...Read More
Blogging vs. Press Releases vs. Coverage [UML]
Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 million dollars. Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry...Read More
Best and Worst of Sword and the Script in 2015
The process of analyzing the best performing and worst performing is both insightful and humbling. It’s insightful for thinking through why content performed or underperformed. This is an analytical skill that is easily parlayed into one’s professional work. It’s humbling...Read More
13 Statistics from an Inc. 500 Social Media Study
by Frank Strong UMASS Dartmouth Center for Marketing Research is out with new research as part of its long standing study of business and its relationship with social media. The Center has been publishing research focused on either the Inc....Read More
Reflections: 5 Lessons Readers Taught Me in 2013
I haven’t always published a “top posts of the year” on this blog, but Shift Communications recently published their “worst” posts of 2013 – a tactic I found to be a clever and transparent analysis – and it prompted me to have...Read More
Digital: The Gap between Importance and Performance
If marketers aren’t able to sleep at night, a study published by Adobe just might offer a reason why: we know digital marketing is important, but we’re not very confident in our ability to execute it effectively. Adobe has a...Read More
Tapping White Space for Creative Blog Ideas
Everyone has their methods for coming up with blogging ideas — or in screwing up their blog strategy. Some prefer a strict enforcement of an editorial calendar, while some prefer to simply wing it. There’s a good case to be made on...Read More
