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3 Timeless Secrets of Highly Successful Bloggers

3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]

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28 Nov 2017
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Frank Strong, MA, MBA
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0 Comment
What separates successful bloggers from those that aren’t can be distilled down to three habits: They invest time. They write quality posts. They do this consistently. That’s according to the results of a survey of 1,377 bloggers conducted by Orbit...
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How Long Should a Blog Post Be

How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

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07 Feb 2017
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Frank Strong, MA, MBA
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3 Comments
If you’re looking for short and easy answers to common blogging questions, here you go: How long should a blog post be? Answer: 1,000 words. How long should it take to write a blog post? Answer:  3 hours and 16...
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Highlights from the State of Blogging in 2017 Survey

Highlights from the State of Blogging in 2017 Survey

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10 Jan 2017
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Frank Strong, MA, MBA
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1 Comment
It’s easy to believe there are a million marketing blogs but that’s just not true.  If you blog about marketing – especially with any semblance of frequency – you are in fact among a fairly small group.  That’s one surprising conclusion...
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Triple 7: The Best, Worst and Favorites of Sword and the Script

7 Best, 7 Worst and 7 Favorite PR Blog Posts in 2016 [Sword and the Script]

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31 Dec 2016
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Frank Strong, MA, MBA
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0 Comment
The year of 2016 brought a fairly significant evolution for this website.  In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven...
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Repurpose Does Not Mean Regurgitate in Content Marketing

Repurpose Does Not Mean Regurgitate in Content Marketing

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06 Dec 2016
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Frank Strong, MA, MBA
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1 Comment
Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but...
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Blogging vs press releases vs media coverage

Blogging vs. Press Releases vs. Coverage [UML]

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11 Jun 2016
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Frank Strong, MA, MBA
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2 Comments
Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 million dollars.  Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry...
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Best and Worst of Sword and the Script in 2015

Best and Worst of Sword and the Script in 2015

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29 Dec 2015
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Frank Strong, MA, MBA
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0 Comment
The process of analyzing the best performing and worst performing is both insightful and humbling. It’s insightful for thinking through why content performed or underperformed.  This is an analytical skill that is easily parlayed into one’s professional work. It’s humbling...
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13 Statistics from an Inc. 500 Social Media Study

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01 Apr 2014
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Frank Strong, MA, MBA
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4 Comments
by Frank Strong UMASS Dartmouth Center for Marketing Research is out with new research as part of its long standing study of business and its relationship with social media. The Center has been publishing research focused on either the Inc....
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reflections-5-lessons-readers-taught-me-in-2013

Reflections: 5 Lessons Readers Taught Me in 2013

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31 Dec 2013
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Frank Strong, MA, MBA
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7 Comments
I haven’t always published a “top posts of the year” on this blog, but Shift Communications recently published their “worst” posts of 2013 – a tactic I found to be a clever and transparent analysis – and it prompted me to have...
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Digital Marketing: The Gap between Importance and Performance

Digital: The Gap between Importance and Performance

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12 Dec 2013
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Frank Strong, MA, MBA
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0 Comment
If marketers aren’t able to sleep at night, a study published by Adobe just might offer a reason why:  we know digital marketing is important, but we’re not very confident in our ability to execute it effectively. Adobe has a...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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