This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity
You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and still miss the mark. Why? Because your customers and prospective customers get a vote. They... Read More
12 Things You Should do to Amplify a Media Mention Once You’ve Earned It
Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. Even the advertisers are aiming for a bigger investment in PR. If you are going to invest,... Read More
Brand Engagement on Social Media Has Never Mattered Less
Facebook has reportedly been rewarding video on its platform recently. This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to... Read More
It’s not “Social Media Marketing” Anymore – it’s Just “Advertising”
Senior marketers report spending 9.8% of the marketing budget on social media — here and now. They expect that figure to rise to 13% over the next 12 months – and to 18.5% over the next five years. The benchmark... Read More
![Old Marketing Tools with Novel New Twists [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/02/Old-Marketing-Tools-with-Novel-New-Twists-UML.jpg)
The Old “New Media” and Marketing Tools with Novel Twists [UML]
“The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times. Digiday says the Times is “trying to disrupt the news” but in reality, the paper... Read More
Features, Fidelity and Faux Pas of the Social Media Platforms [UML]
It’s been several years since social media has embarked down a path paved in payment. The ability to drive results purely from organic efforts have diminished. Social media became a toll road and the price of thruway has spiked during... Read More
Are Facebook Ads Any Good for B2B Marketing?
If you’re not using Facebook ads because you don’t think they work in B2B marketing, then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the... Read More
Paid Social: Cliff Notes to 3 Social Media Studies
Marketing is drowning in data but starving for wisdom. Or perhaps, we are drowning in wisdom but starved for time. In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent... Read More
Earning Attention: Cold Calls, Content and Ads; Unscripted Marketing
There’s an old maxim about that says, “Never chase love, affection or attention. If it isn’t given freely by another person, it isn’t worth having.” It seems true for personal relationships, but it may be at odds with some aspects of... Read More
The Audience Gets a Vote in Paid Social; UML
Marketing plans and programs are often based on assumptions. In other words, marketers draw up the order of battle based on what we think customers and prospects are doing, or will do, in response to a message. To be clear,... Read More
