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The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

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24 Jan 2023
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Frank Strong, MA, MBA
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Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about...
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Pragmatic Marketing and PR Predictions for 2020

30 Pragmatic Marketing and PR Predictions for 2020

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10 Dec 2019
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Frank Strong, MA, MBA
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Predictions reflect facts, experience, and often a bit of hope for the future. Even pessimistic predictions are hopeful. It’s as if by saying it out loud, we’ll ward off an undesirable outcome. As I’ve done in recent years, I’ve asked...
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Two Reasons PR Needs to Budget a Little Paid Social Budget Next Year

Two Reasons PR Needs to Budget a Little Paid Social Budget

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15 Oct 2019
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Frank Strong, MA, MBA
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About 18% of PR pros would invest in social media next year if money weren’t an issue. That’s according to a poll by PR Daily of about 300 communications pros (hat tip Arik Hanson). The survey doesn’t get into how...
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Paid Social Media as Surround Sound in B2B Marketing; Off Script No. 39: Betsy Hindman of the Hindman Company

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21 May 2019
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Frank Strong, MA, MBA
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0 Comment
When you think enterprise sales, it’s probably not Disney that comes to mind. Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. While the brand and the stint in sales...
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This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity

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05 Feb 2019
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Frank Strong, MA, MBA
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You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and still miss the mark. Why? Because your customers and prospective customers get a vote. They...
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12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

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09 Jan 2018
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Frank Strong, MA, MBA
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0 Comment
What you do with a mention in the media is every bit as important as getting it in the first place. Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is...
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Brand Engagement on Social Media Has Never Mattered Less

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26 Sep 2017
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Frank Strong, MA, MBA
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0 Comment
Facebook has reportedly been rewarding video on its platform recently.  This means social media posts that include video are granted better reach on the platform.  In turn, social media experts have rushed to proclaim brands should be using video to...
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It’s not “Social Media Marketing” Anymore – it’s Just “Advertising”

It’s not “Social Media Marketing” Anymore – it’s Just “Advertising”

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12 Sep 2017
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Frank Strong, MA, MBA
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1 Comment
Senior marketers report spending 9.8% of the marketing budget on social media — here and now. They expect that figure to rise to 13% over the next 12 months – and to 18.5% over the next five years. The benchmark...
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Old Marketing Tools with Novel New Twists [UML]

The Old “New Media” and Marketing Tools with Novel Twists [UML]

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11 Feb 2017
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Frank Strong, MA, MBA
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0 Comment
“The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times.  Digiday says the Times is “trying to disrupt the news” but in reality, the paper...
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Features Fidelity and Faux Pas of the Social Media Platforms

Features, Fidelity and Faux Pas of the Social Media Platforms [UML]

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28 Jan 2017
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Frank Strong, MA, MBA
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0 Comment
It’s been several years since social media has embarked down a path paved in payment.  The ability to drive results purely from organic efforts have diminished. Social media became a toll road and the price of thruway has spiked during...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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