![Old Marketing Tools with Novel New Twists [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/02/Old-Marketing-Tools-with-Novel-New-Twists-UML.jpg)
The Old “New Media” and Marketing Tools with Novel Twists [UML]
“The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times. Digiday says the Times is “trying to disrupt the news” but in reality, the paper... Read More
Features, Fidelity and Faux Pas of the Social Media Platforms [UML]
It’s been several years since social media has embarked down a path paved in payment. The ability to drive results purely from organic efforts have diminished. Social media became a toll road and the price of thruway has spiked during... Read More
Are Facebook Ads Any Good for B2B Marketing?
If you’re not using Facebook ads because you don’t think they work in B2B marketing, then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the... Read More
Paid Social: Cliff Notes to 3 Social Media Studies
Marketing is drowning in data but starving for wisdom. Or perhaps, we are drowning in wisdom but starved for time. In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent... Read More
Earning Attention: Cold Calls, Content and Ads; Unscripted Marketing
There’s an old maxim about that says, “Never chase love, affection or attention. If it isn’t given freely by another person, it isn’t worth having.” It seems true for personal relationships, but it may be at odds with some aspects of... Read More
The Audience Gets a Vote in Paid Social; Unscripted Marketing Links
Marketing plans and programs are often based on assumptions. In other words, marketers draw up the order of battle based on what we think customers and prospects are doing, or will do, in response to a message. To be clear,... Read More
Media Relations: Proven Ways to Get More Out of It
My little Toyota Corolla didn’t quite roll to the intersection. It sputtered and jerked and slid. I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the... Read More
Twitter: Social Ads at Volume are at Odds with Conversation
“We’ve gone full circle,” according to Doug Baker writing for the UK-based Marketing. “When brands first arrived on Facebook and organic reach was high, we spent a huge amount of time and effort on community engagement and interaction,” he wrote.... Read More
5 Takeaways from the Salesforce State of Marketing
Marketers disagree on needs and metrics – but appear to be doubling down on social media advertising and mobile marketing. That’s according to the new 2015 State of Marketing Report, which Salesforce recently published. The company that coined the term... Read More
Super Original Thinking is Required to Topple Facebook
Market research, social engineering and a little bit of luck seemed to produce a spate of so-called “boy bands” in the late 1990s. It was a radical, if not unpalatable idea, that hit artists could be fabricated rather than discovered.... Read More
![Trust and the Unlikely Reinvention of Advertising [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/03/Trust-and-the-Unlikely-Reinvention-of-Advertising-UML-150x150.jpg)
