Survey shows people follow brands on social media to stay informed about new products and services
Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing:...Read More
Youth will be served: 3 Signs B2B needs to revamp social media marketing
Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the...Read More
The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media
Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about...Read More
30 Pragmatic Marketing and PR Predictions for 2020
Predictions reflect facts, experience, and often a bit of hope for the future. Even pessimistic predictions are hopeful. It’s as if by saying it out loud, we’ll ward off an undesirable outcome. As I’ve done in recent years, I’ve asked...Read More
Two Reasons PR Needs to Budget a Little Paid Social Budget
About 18% of PR pros would invest in social media next year if money weren’t an issue. That’s according to a poll by PR Daily of about 300 communications pros (hat tip Arik Hanson). The survey doesn’t get into how...Read More
Paid Social Media as Surround Sound in B2B Marketing; Off Script No. 39: Betsy Hindman of the Hindman Company
When you think enterprise sales, it’s probably not Disney that comes to mind. Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. While the brand and the stint in sales...Read More
This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity
You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and still miss the mark. Why? Because your customers and prospective customers get a vote. They...Read More
12 things you should do to amplify a media mention once you’ve earned it
What you do with a mention in the media is every bit as important as getting it in the first place. Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is...Read More
Brand Engagement on Social Media Has Never Mattered Less
Facebook has reportedly been rewarding video on its platform recently. This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to...Read More
It’s not “Social Media Marketing” Anymore – it’s Just “Advertising”
Senior marketers report spending 9.8% of the marketing budget on social media — here and now. They expect that figure to rise to 13% over the next 12 months – and to 18.5% over the next five years. The benchmark...Read More
