Signal AI acquires Memo for readership data [PR tech sum no. 64]
Muck Rack rolls out new AI features; Onclusive sews its acquisitions together; plus PR tech briefs and new vendor survey data April of this year will mark the seventh consecutive year I’ve provided steady summaries stemming from the world of...Read More
5 takes on Gartner’s new optimism for PR and earned media in the age of AI
Analyst firm sees generative AI replacing traditional search, believes PR is the best function to help businesses navigate LLMs; predicts earned media budgets will double LLMs are poised to replace search and more and more businesses will turn to PR...Read More
PR software vendors race to add AI features to comms tools [PR Tech Sum No. 63]
Meltwater and Muck Rack add features for LLM monitoring; Notified taps AI to customize your PR pitch and offers syndication of byline articles; Buzzstream has a ‘stupid simple’ product that might appeal to freelance PR and small shops The race...Read More
U.S. Exclusive: Venture-backed PR software startups Propel, Signal AI announce “strategic partnership”
The combination of two specialized technologies promises to provide comprehensive comms tools on a modern platform built for the era of AI Two venture-backed PR startups announced today a “strategic partnership” that pairs media outreach with comprehensive monitoring. The announcement...Read More
Essential generative AI customizations PR should make to their tools
Sychophancy is a genuine risk to generative AI; as PR increasingly relies on these tools, it’s imperative to modify their customizations to prevent generative AI from merely telling you what it thinks you want to hear More than three-quarters (77%)...Read More
Will chatbots be the primary interface for PR software [PR Tech Sum No. 61]
Summary of news from PR software vendors: SignalAI rolls out a chatbot; Dazzle unveils 2.0; PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO One of the biggest technology vendors in the communications space...Read More
Building a media list for PR is a strategic research process [contrarian view]
Building out a media list isn’t about adding names and emails to a spreadsheet – or pulling a list of reporters from a database – it’s about understanding the people you want to influence There’s an old military expression that...Read More
New products and problems across PR software land [PR Tech Sum No. 60]
Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. It’s stringing words together based on how...Read More
The tide of news in PR software is slowing [PR Tech Sum 59]
Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one...Read More
Generative AI inches along in public relations [PR Tech Sum 58]
The internet received similar levels of hype in 1999, receded with the dot-com bust and then came back with slow and steady progress; generative AI in public relations seems to be evolving in the same way If you can excuse...Read More
