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December 3, 2024

New products and problems across PR software land [PR Tech Sum No. 60]

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Frank Strong, MA, MBA

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Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. It’s stringing words together based on how...

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Why we need to stop using that statistic about goldfish, brains and attention span

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on sustainable programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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