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What Do You Get When You Cross Media Trends with Customer Support and Investor Relations

What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

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02 Jul 2019
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Frank Strong, MA, MBA
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At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary (PR tech sum) and here’s...
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The Market Size for PR Software PR Tech Sum Burton-Taylor Cision Muck Rack Critical Mention Talkwalker

How Big is the Market for PR Software? PR Tech Sum: Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker

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04 Jun 2019
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Frank Strong, MA, MBA
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I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product...
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PR Tech Briefing Onclusive Provides PR with Attribution Capabilities

Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution [PR Tech Briefing]

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14 May 2019
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Frank Strong, MA, MBA
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0 Comment
Recently, I’ve begun looking more closely at PR technology, companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I...
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Industry Consolidation Continues Among PR Vendors PR Tech

Industry Consolidation Revs Up Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

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30 Apr 2019
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Frank Strong, MA, MBA
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There isn’t a whole lot of coverage about PR technology. I got to thinking about it when putting together this piece – The Top 10 PR Tech Vendors by Familiarity and Favorability – and decided I’m going to do something....
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The Top Challenges in Journalism according to a Survey of Journalists and the Cliff Notes to 3 Studies by PR Tech Vendors

The Top Challenges in Journalism According to a Survey of Journalists and the Cliff Notes to 3 Studies by PR Tech Vendors [UML]

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27 Apr 2019
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Frank Strong, MA, MBA
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0 Comment
Is the process of media relations getting harder? Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey.  That’s up 17% from the same survey last year. So, what’s PR to do about it?...
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Study Reveals Gaps Between CEOs and PR in Communications Goals Issues and Technology Use Cases

Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

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23 Apr 2019
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Frank Strong, MA, MBA
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0 Comment
Usually, it’s wise to ensure your goals nest with your boss’ goals, especially when the boss is the CEO. But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR...
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top-10-PR-tech-vendors

The Top 10 PR Tech Vendors by Familiarity and Favorability

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16 Apr 2019
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Frank Strong, MA, MBA
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0 Comment
Press releases are the PR industry’s favorite punching bag. PR pros and reporters alike will criticize the excessive use of adverbs, adjectives and quotes that have little substance. The exercise of getting a release through reviews and approvals can take...
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Brand24 A Worthy Consideration for Media Monitoring [Product Review]

Brand24:  A Worthy Consideration for Media Monitoring [Product Review]

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03 Apr 2018
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Frank Strong, MA, MBA
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0 Comment
There are a gazillion tools available that provide media monitoring and many businesses use one to stay abreast of mentions.  For example, a recent survey found 66% of PR pros say they use media monitoring tools. Unfortunately, many of these...
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