28 PR and B2B marketing statistics from studies published so far in 2026
Mid-2026 data reveals AI delivering underwhelming returns while B2B marketing and PR grapple with fractured media, longer sales cycles, and the enduring value of trust and reputation Regular readers know I spend a lot of effort on these pages sorting...Read More
How long does it take for B2B tech to close a deal – from first touch to deal-closed?
The average B2B tech buyers required 62.4 touches on average, across of 3.5 different marketing channels – from first touch to deal-closed The average B2B technology buyer required 62.4 touches, across an average of 3.5 different channels, to close a...Read More
Read you later: Data study shows delay between gated content download and consumption
Registrations for gated content dipped in 2025; prospects and customers download and read a week later Marketing faces a lot of pressure to demonstrate results. Accordingly, the benefit of gating content is the production of a signal to measure. As...Read More
The economic outlook for marketing from the latest CMO survey
Marketing doubled down on customer marketing as economic optimism fluctuates; businesses see more value in marketing, as the functions influence and responsibilities grow “Marketing contracts under economic pressure despite growing value and AI gains.” That’s the title of the 35th edition...Read More
An easy-to-read review of 17 B2B marketing studies summarizing 2025
Insights from studies and surveys on trust, budgets, brand, leadgen, buyer behavior, marketing measurement, CMOs and the marketing team Regular readers know I spend a lot of time reviewing market research studies and surveys throughout the year. It’s a useful...Read More
The next PR measurement conundrum: How do you measure AI visibility?
If we’re having trouble proving the value of PR today, it’s only going to get harder with something as ghostly as AI visibility metrics Muck Rack is out with a new survey on PR measurement. The software maker polled 832...Read More
PR status check: 68% of B2B respondents say public relations drives revenue but struggle to prove it
A new survey of 300 B2B marketing and PR professionals provides a glimpse of PR goals, tactics, effectiveness, challenges, frustrations and areas for improvement Nearly 7 in 10 (68%) of B2B marketing and PR professionals believe PR efforts make a...Read More
Study correlates SaaS marketing spend with faster growth
SaaS companies that grow faster tend to invest more in every customer-facing function: sales, marketing and customer success There’s a correlation between the overall growth rate of SaaS companies and their investment in marketing. Whether bootstrapped or equity backed, those...Read More
B2B is marketing for measurement rather than persuasion
Marketing risks spending its budget in a way that’s measurable for the business rather than persuasive for customers Self-service has upended sales and marketing in the B2B sector. As Kaon Interactive CMO Dana Driss recently wrote: “The rise of self-serve...Read More
The surprising reason marketing leaders get fired
Rather than measurement, the biggest reasons marketing leaders get fired tend to center around communication and collaboration Two of my favorite hobbies are SCUBA diving and skydiving. Both activities come with certain obvious risks, though I’d insist there’s more risk...Read More
