PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR
About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive Commetric came out this week with its “PR Measurement Twitter Influencer Index.”...Read More
The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros
More than three-quarters of respondents (78%) say the volume of work has increased – and one in three say it’s increased significantly. The type of work has also changed with 90% reporting it’s changed at least some while 50% saying...Read More
Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports
Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the...Read More
The Top PR Challenges and Tips for Overcoming Them
According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. ROI and proving value 2. Educating executives 3. Cutting through the clutter 4. PR budgets 5. Ever-expanding duties 6. A protracted review and approval process...Read More
IABC Webinar Recap: The 2020 JOTW Communication Survey Review
The IABC Heritage Region recently hosted Ned Lundquist and I for a webinar. We presented a sampling of the findings – along with analysis – from the 3rd Annual JOTW Communications Survey for 2020. The full report is more than...Read More
PR Measurement: How is Communications Proving Value?
A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications, according to the 3rd annual...Read More
Partisan Politics Complicates PR and Comms for Business, Survey Finds
72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Some 72% of professionals believe...Read More
3 Comparative Metrics if Organic Search is Your Raison D’etre for Content Marketing
For most businesses, organic search is the single largest source of web traffic. It’s often high-quality traffic too because that’s how people find things: they have a question and they search for answers. Organizations that publish content with answers to...Read More
Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]
PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media, is far more challenging than other forms of...Read More
PR Measurement: A Pulse Check on How Communicators Show Value
The top PR measurement metrics communicators say they use include, web traffic, impressions, number of third-party mentions, email open rates and executive feedback. Tying outcomes to communications have been a challenge for a long time. For example, in a traditional...Read More
