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PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR

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22 Nov 2022
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Frank Strong, MA, MBA
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0 Comment
About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive  Commetric came out this week with its “PR Measurement Twitter Influencer Index.”...
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The volume of comms work has grown and changed. More than three-quarters of respondents (78%) say the volume of work has increased – and one in three say it’s increased significantly.

The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros

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01 Aug 2022
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Frank Strong, MA, MBA
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More than three-quarters of respondents (78%) say the volume of work has increased – and one in three say it’s increased significantly. The type of work has also changed with 90% reporting it’s changed at least some while 50% saying...
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Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports

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29 Aug 2020
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Frank Strong, MA, MBA
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Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the...
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The Top PR Challenges and Tips for Overcoming Them

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14 Jul 2020
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Frank Strong, MA, MBA
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0 Comment
According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. ROI and proving value 2. Educating executives 3. Cutting through the clutter 4. PR budgets 5. Ever-expanding duties 6. A protracted review and approval process...
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IABC Webinar Recap: The 2020 JOTW Communication Survey Review

IABC Webinar Recap: The 2020 JOTW Communication Survey Review

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25 Jun 2020
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Frank Strong, MA, MBA
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The IABC Heritage Region recently hosted Ned Lundquist and I for a webinar. We presented a sampling of the findings – along with analysis – from the 3rd Annual JOTW Communications Survey for 2020. The full report is more than...
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PR Measurement: How is Communications Proving Value?

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23 Jun 2020
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Frank Strong, MA, MBA
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0 Comment
A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications, according to the 3rd annual...
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Partisan Politics Complicates PR and Comms for Business, Survey Finds

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26 May 2020
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Frank Strong, MA, MBA
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0 Comment
72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Some 72% of professionals believe...
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3 Comparative Metrics if Organic Search is Your Raison D'etre for Content Marketing

3 Comparative Metrics if Organic Search is Your Raison D’etre for Content Marketing

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08 Oct 2019
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Frank Strong, MA, MBA
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For most businesses, organic search is the single largest source of web traffic. It’s often high-quality traffic too because that’s how people find things: they have a question and they search for answers. Organizations that publish content with answers to...
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Earned Media Putting Quantifying the Value of Media Relations

Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

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11 May 2019
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Frank Strong, MA, MBA
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0 Comment
PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media, is far more challenging than other forms of...
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PR Measurement A Pulse Check on How Communicators Show Value

PR Measurement: A Pulse Check on How Communicators Show Value

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26 Mar 2019
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Frank Strong, MA, MBA
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0 Comment
The top PR measurement metrics communicators say they use include, web traffic, impressions, number of third-party mentions, email open rates and executive feedback.  Tying outcomes to communications have been a challenge for a long time. For example, in a traditional...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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