![Confidence in Analytics Reporting Referral Spam and Trust in Data [UML]](https://www.swordandthescript.com/wp-content/uploads/2016/12/Confidence-in-Analytics-Reporting-Referral-Spam-and-Trust-in-Data-UML.jpg)
Confidence in Analytics: Reporting, Referral Spam and Trust in Data [UML]
The push for better measurement in marketing and PR has been something of a groundswell over the last decade. Indications of success and key performance indicators (KPIs) have come a long way toward suggesting whether marketing is on the right...Read More
A Simple Measure of Marketing Many Businesses Miss
How did you hear about us? The answer to that simple question can provide tremendous insight as to what marketing investments, strategies and tactics are yielding results. While many businesses don’t ask this question, they do ask so many other...Read More
Marketing ROI: You Can’t Buy a Beer with an MQL [UML]
“What’s the ROI of putting your pants on every day?” asked Scott Monty in a modestly famous quip. “It’s hard to measure but there’s negative consequences for not doing it.” The point this comment gets after — I believe —...Read More
Survey Finds Improving Optimism in Content Marketing
Marketers are reporting better results stemming from content marketing. That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June...Read More
4 Free Chrome Browser Extensions for a Digital PR Edge
Blog posts that recommend some absurd amount of tech tools that are labeled “must have” amaze me. Some of the titles list dozens, even hundreds of tools that are “essential.” Nobody, except perhaps a carpenter, needs a hundred tools and...Read More
We Should Measure Content Marketing by Relationships
As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage...Read More
5 Categories of PR Metrics Pros Should Measure
There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Today, there are enough analytical tools today to avoid wasting half of the marketing spend. The demand for measuring effectiveness in...Read More
Code Red: Social Media ROI Rant
Editor’s Note: This post on social media ROI from 2011 is made up of equal parts of humor, sarcasm and frustration. Not necessarily in that order. We live in a world that has no walls. Where market conversations start and...Read More
Did the Old Spice Campaign Really Drive Sales?
Did Old Spice actually see sales from its viral campaign? In a session at the PRSA International Conference, this question came up during the question and answer period. The answer seems to be: yes. Earlier reports from mainstream media sources, such...Read More
The Folly of Public Relations Measurement
Measuring public relations results is fast becoming my pet peeve. Not the act of actual public relations measurement, but the conversation around it. It seems every day now I read a new article penned by a well-intended PR expert that...Read More
