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PR
Marketing
Social Media

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August 5, 2009

The Folly of Public Relations Measurement

The Folly of Public Relations Measurement

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Frank Strong, MA, MBA

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Measuring public relations results is fast becoming my pet peeve. Not the act of actual public relations measurement, but the conversation around it. It seems every day now I read a new article penned by a well-intended PR expert that...

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Image via DALL-E, “a diverse group of professional men and women, dressed in business attire, eating pages from various reports, articles and white papers in the style of van Gogh”

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Will AI replace PR people in the next 10 years? Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and a human touch; yet some point out tech innovation invariably does eliminate some jobs.

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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