HOME BACKSTORY ABOUT FRANK STRONG SERVICES CONTRIBUTE SPONSOR SPEAKING PRIVACY DISCLOSURES IN THE NEWS CONTACT

PR
Marketing
Social Media

PR
Marketing
Social Media

Day

May 12, 2026

How long does it take for B2B tech to close a deal – from first touch to deal-closed?

/

/

Frank Strong, MA, MBA

/

Comments are Off

The average B2B tech buyers required 62.4 touches on average, across of 3.5 different marketing channels – from first touch to deal-closed The average B2B technology buyer required 62.4 touches, across an average of 3.5 different channels, to close a...

The B2B Marketing & PR podcast

Hire us for help with marketing, PR and social media

What’s the deal with the name?

Accolades

Popular Posts

Why we need to stop using that statistic about goldfish, brains and attention span

/

Comments are Off

/

5 takes on Gartner’s new optimism for PR and earned media in the age of AI

/

Comments are Off

/

Not just seen, but believed: trust is the new mandate for marketing and comms

/

Comments are Off

/

Generative AI makes PR a key business priority in 2026: 35 PR and marketing predictions

/

Comments are Off

/

The top PR priorities, challenges and opportunities in 2026 [survey]

/

Comments are Off

/

Recent Posts

Turn marketing off: Here’s how CEOs who believe B2B marketing is a waste can test their assumptions
A theory on why B2B marketing requires so many darn customer touches today
7 key takeaways from Muck Rack’s free fundamentals of media relations course [special guest post]
Why great writing starts with the audience [special guest post]
International travelers to the World Cup remind Americans to be grateful
Why is the PESO model essential to PR? [special guest post]
Is AI visibility giving marcom déjà vu? It should. Here’s why.
What is public relations? Trust, credibility and third-party validation [special guest post]
28 PR and B2B marketing statistics from studies published so far in 2026
Gartner CMO spend survey shows marketing leaders have a third dilemma

About Us
About Frank Strong
Services
Speaking
In The News
Contact

About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on sustainable programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

© 2024 Sword and the Script Media, LLC. All Rights Reserved.

This website uses cookies to improve your experience. You can choose what you wish to do. Accept Reject Read More

Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.