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Notified PR dashboard

Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]

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28 Jan 2020
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Frank Strong, MA, MBA
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Few in PR had ever heard of Notified or its parent company. So, it wasn’t surprising that few paid attention when a US-based company acquired Notified last April. Yet if the name rings a bell, the company has been working...
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The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point [Product Review]

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07 Jan 2020
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Frank Strong, MA, MBA
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A few months back, Agility PR Solutions announced it updated its media monitoring tool. As I noted then, the company indicated the new software release focused on improving the workflow, search and sharing abilities in the platform. Since then, the...
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A Behind the Scenes Look at How Cision is Bringing Earned Media Attribution and Retargeting to Public Relations

How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations [PR Tech Briefing]

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26 Nov 2019
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Frank Strong, MA, MBA
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A short while back I wrote about the new retargeting capability Cision is delivering to PR based on who is reading your coverage. The retargeting builds on the company’s efforts to deliver attribution. Attribution is the ability to understand who...
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New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes

New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes

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01 Oct 2019
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Frank Strong, MA, MBA
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0 Comment
The solution providers serving the PR and communications space have been busy. There were more product releases in September than in any other month, since I started tracking a list of 30 or so vendors about six months ago. You...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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