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Optimism Back to Pre-Pandemic Levels Among Marketing Leaders: 5 Statistics from a Survey of CMOs

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16 Mar 2021
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Frank Strong, MA, MBA
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CMOs say strategies performed well during the pandemic, both prestige and budgets have grown; inclusive decision-making is a blind spot “Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO Survey,...
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Want the Fastest Growth in Business? Take Care of Your Employees First, Study Says

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05 Nov 2020
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Frank Strong, MA, MBA
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Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster If you take care of your employees, they’ll take care of your customers, and everything else will fall in place. That was one CEO’s...
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Marketing Salary Survey Shows the Pandemic is Changing Hiring Trends

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01 Oct 2020
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Frank Strong, MA, MBA
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Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital...
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A Decision Matrix for Reviews and Approvals in Marketing

Marketing Content: A Decision Matrix for Reviews and Approvals Done

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25 Aug 2020
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Frank Strong, MA, MBA
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Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. The industry was regulated, so a...
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3 Alternate Viewpoints You Should Read on the Death of the CMO [UML]

3 Alternate Viewpoints You Should Read on the Death of the CMO [UML]

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28 Sep 2019
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Frank Strong, MA, MBA
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0 Comment
Over the course of the summer, a few changes to the CMO role at high profile companies have caused some to conclude the role is on its way out. It’s a trend, they say. The biggest proponents of this view...
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All Marketing is NOT Content Marketing

All Marketing is NOT Content Marketing

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27 Aug 2019
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Frank Strong, MA, MBA
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Content marketing could quite possibly be the most misunderstood concept in marketing today. Most confuse content marketing as synonymous with content, which is a solid way to make sure your content marketing program underperforms, or worse, fails. Even experienced marketers...
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Should Marketing Be Held to a Higher Standard Off Script No

Should Marketing Be Held to a Higher Standard? Off Script No. 38: Lacey Ford of insightsoftware

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19 Mar 2019
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Frank Strong, MA, MBA
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Revenue Driver. Pipeline builder. Marketing with a quota. Those are the words and phrases Lacey Ford uses to describe marketing today. She got her start as an entry-level marketing associate for SBC Communications, which is now AT&T. There she had...
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3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

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16 Feb 2019
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Frank Strong, MA, MBA
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0 Comment
The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point...
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Marketing as Sensors The Peripheral Votes in Your Business Results

The Competition and Industry Gets a Vote on Your Marketing

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04 Sep 2018
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Frank Strong, MA, MBA
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Situational awareness is a concept I first learned in the military. It’s the idea that most environments that warrant a military presence are fluid and dynamic. You can’t get so focused on what you’re trying to do – that you...
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How PR Prepared Her for Inbound Marketing and a Role as a Martech CMO; Off Script #31: Nicole Wojno of UserIQ

How PR Prepared Her for Inbound Marketing and a Role as a Martech CMO; Off Script No. 31: Nicole Wojno of UserIQ

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21 Aug 2018
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Frank Strong, MA, MBA
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0 Comment
Many years ago, I had a mentor that suggested the first 10 years of a career should be spent moving around and collecting skills. That’s one of the side benefits of growing up in tech PR – you are exposed...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building sustainable, repeatable and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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