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The Top Complaints B2B Sales and Marketing Have about Each Other

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12 Jul 2022
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Frank Strong, MA, MBA
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Both sales and marketing cite a “lack of willingness to collaborate” and say “communication” is the top barrier to correcting the problem A big part of problem-solving is clearly identifying the issue. A survey of 329 B2B sales and marketing...
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marketing in a recession

Why It’s Important to Maintain Marketing and PR Budgets in a Recession

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21 Jun 2022
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Frank Strong, MA, MBA
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0 Comment
Think of the economy as a networking room. When times are good that room is crowded, loud and noisy. It’s hard to communicate. When the economy goes south, that room goes quiet which offers a marked advantage for businesses that...
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Buying or Selling Martech: Cybersecurity Emerges as a Key Point of Differentiation

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28 Sep 2021
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Frank Strong, MA, MBA
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58% of marketers say martech cybersecurity is the top consideration in procuring marketing software tools I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. He looked at several ABM platforms tools and...
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Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

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15 Jun 2021
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Frank Strong, MA, MBA
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0 Comment
If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up The first step in communications is audience identification. Audience identification is the process of understanding an audience – their...
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MIT Sloan Study: Just 7% of Companies Have Digitally Savvy Executive Team

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11 May 2021
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Frank Strong, MA, MBA
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0 Comment
Marketing and PR require considerable time to educate executives that aren’t digitally savvy; if we can keep our frustrations in check the payoff promises big returns One of the biggest frustrations in the marketing and PR profession today is the...
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Optimism Back to Pre-Pandemic Levels Among Marketing Leaders: 5 Statistics from a Survey of CMOs

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16 Mar 2021
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Frank Strong, MA, MBA
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0 Comment
CMOs say strategies performed well during the pandemic, both prestige and budgets have grown; inclusive decision-making is a blind spot “Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO Survey,...
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Want the Fastest Growth in Business? Take Care of Your Employees First, Study Says

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05 Nov 2020
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Frank Strong, MA, MBA
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0 Comment
Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster If you take care of your employees, they’ll take care of your customers, and everything else will fall in place. That was one CEO’s...
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Marketing Salary Survey Shows the Pandemic is Changing Hiring Trends

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01 Oct 2020
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Frank Strong, MA, MBA
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0 Comment
Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital...
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A Decision Matrix for Reviews and Approvals in Marketing

Marketing Content: A Decision Matrix for Reviews and Approvals Done

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25 Aug 2020
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Frank Strong, MA, MBA
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0 Comment
Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. The industry was regulated, so a...
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3 Alternate Viewpoints You Should Read on the Death of the CMO [UML]

3 Alternate Viewpoints You Should Read on the Death of the CMO [UML]

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28 Sep 2019
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Frank Strong, MA, MBA
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0 Comment
Over the course of the summer, a few changes to the CMO role at high profile companies have caused some to conclude the role is on its way out. It’s a trend, they say. The biggest proponents of this view...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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