The 5 Stages of Content Marketing Grief
The recent commentary on content marketing by Gartner Research may have given B2B tech marketers motivation to reconsider the concept. Why? Every B2B tech marketer is familiar with the analyst firm because of the implication the four corners of one...Read More
![Yes Your Marketing Predecessor was Probably a Hot Mess [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/02/Yes-Your-Marketing-Predecessor-was-Probably-a-Hot-Mess-UML.jpg)
Your Marketing Predecessor was Probably a Hot Mess [UML]
Six months into a year-long tour in 2007, the unit I was supporting in Iraq, was going home – but not before a short period of overlap with the replacements. That period lasted one or two weeks, providing for a...Read More
The Ability to Focus is Becoming an Essential Marketing Skill
Focus is becoming an essential marketing skill. Amid the many distractions facing knowledge workers, the ability to concentrate has become increasingly complicated. We seem to have lost both focus and the ability to foster it. We lost focus to the...Read More
Alpharetta is a High Tech Secret; Off Script #13: GSU EiR Bill Bradford
While Bill Bradford studied electrical engineering in college, he went into sales, rather than engineering for a career. He says he “interviewed for a technical sales position on a lark” (at Texas Instruments) and knew he had found the right...Read More
Proof of B2B Marketing Value Does Not Start with the Competition
What’s the best way for B2B marketers to prove their value to senior management? Position your brand against the competition – according to a survey by the ANA which was reviewed by eMarketer in a piece titled How Can B2B Marketers...Read More
The Long Road to Content Shock
Have we reached the limits of content marketing? Is the birth of a trend, just now starting to hit the mainstream, destined to crash? Mark Schaefer calls it “content shock,” which comes with an eloquent explanation that boils down to...Read More
CEOs that Engage Social Media Make a Remarkable Difference
All leaders have different styles. CEOs are leaders and it’s evident they too develop unique styles. Steve Jobs might have been a celebrity CEO, with a finger in many operational buckets. Mark Zuckerberg seems to be the public face; hence...Read More
