Another survey of CMOs shows hope for marketing budgets, with two caveats
Whether you’ve got more money in the marketing budget or not, hold onto that scrappy and creative mentality to rebuild momentum Over the last couple of years, “marketing teams had to be scrappy and creative with their strategies or curtail...Read More
Marketing budgets, as a percentage of revenue, are recovering, CMO survey says
Spending on CX drops and so too does customer retention; marketing leaders aim to hire but hesitate on other marketing spend amid economic uncertainty Marketing budgets are beginning to inch up again. It’s good to see because it’s long overdue....Read More
The surprising reason marketing leaders get fired
Rather than measurement, the biggest reasons marketing leaders get fired tend to center around communication and collaboration Two of my favorite hobbies are SCUBA diving and skydiving. Both activities come with certain obvious risks, though I’d insist there’s more risk...Read More
Marketers focus on demand generation increasingly seek to build trust
It’s good that trust is back in fashion for demand generation at the strategic level – but we’ve got to put those words into action across all marcom tactics too “How do marketers balance trust-building with immediate lead generation?...Read More
7 mostly free professional development ideas that PR and comms pros can start today
A PRSA survey last year suggested just 1 out of every 100 PR and comms professionals invest in their own professional development with any sort of cadence or frequency Last year I spotted disturbing results of a survey included in...Read More
OER: a simple framework for marketing and comms measurement that aligns you with the CFO
Metrics and measurement are crucial to proving value but they are also important for making a proper marcom diagnosis The chief financial officer (CFO) is the single biggest skeptic marketing and communications leaders face when it comes to results. That’s...Read More
Build marketing and PR programs rather than executing campaigns
Marketing programs allow you to scale your efforts without stressing your team or sacrificing quality; The fitness analogy fits here: when you first start going to the gym you can’t lift much, or run fast or far; but if you...Read More
Pair of surveys show why B2B tech needs to work on their customer marketing efforts
Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired...Read More
CMO spending on paid media soars at the expense of talent, tech and agencies
Gartner survey shows how B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years If it feels like your marketing budget is tight, you are not alone. Marketing budgets are at their lowest...Read More
3 interesting things CMOs revealed about marketing talent in this survey
A poll of 292 marketing leaders finds CMOs attribute success to marketing talent – and they are making the case that growth requires them to hire more What would you do with an unexpected extra $1 million in the marketing...Read More
