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August 18, 2026

Turn marketing off: Here’s how CEOs who believe B2B marketing is a waste can test their assumptions

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Frank Strong, MA, MBA

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84% of B2B CEOs think marketing is a support function; 75% say marketing does not drive growth; let’s stop guessing and design a test that provides a definitive answer More than 4 out of 5 (84%) of CEOs “think marketing...

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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on sustainable programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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