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Optimism Back to Pre-Pandemic Levels Among Marketing Leaders: 5 Statistics from a Survey of CMOs

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16 Mar 2021
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Frank Strong, MA, MBA
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0 Comment
CMOs say strategies performed well during the pandemic, both prestige and budgets have grown; inclusive decision-making is a blind spot “Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO Survey,...
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Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows

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03 Oct 2020
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Frank Strong, MA, MBA
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0 Comment
The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might...
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B2B Marketers Focused on Long Term Tend to Outperform the Competition

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17 Sep 2020
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Frank Strong, MA, MBA
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0 Comment
B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. A survey of 450 marketers found “leaders” – those who say...
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The Top PR Challenges and Tips for Overcoming Them

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14 Jul 2020
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Frank Strong, MA, MBA
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0 Comment
According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. ROI and proving value 2. Educating executives 3. Cutting through the clutter 4. PR budgets 5. Ever-expanding duties 6. A protracted review and approval process...
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IABC Webinar Recap: The 2020 JOTW Communication Survey Review

IABC Webinar Recap: The 2020 JOTW Communication Survey Review

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25 Jun 2020
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Frank Strong, MA, MBA
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0 Comment
The IABC Heritage Region recently hosted Ned Lundquist and I for a webinar. We presented a sampling of the findings – along with analysis – from the 3rd Annual JOTW Communications Survey for 2020. The full report is more than...
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Partisan Politics Complicates PR and Comms for Business, Survey Finds

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26 May 2020
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Frank Strong, MA, MBA
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0 Comment
72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Some 72% of professionals believe...
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Content Marketing is the New Conference and Trade Show During Quarantine [UML]

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18 Apr 2020
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Frank Strong, MA, MBA
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0 Comment
There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them...
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3 Studies to Help You Keep Your Marketing Budget and Fend Off Reactionary Cuts [UML]

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11 Apr 2020
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Frank Strong, MA, MBA
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0 Comment
You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget It’s a challenging time to be a marketer. You’ve got more constraints than ever. Examples? First, there’s a clear need...
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Why You Should Absolutely, Positively NOT Cut Your Marketing and PR Budget Right Now

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24 Mar 2020
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Frank Strong, MA, MBA
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0 Comment
Product launches and marketing campaigns are getting delayed. That’s probably not a surprise – you’ve probably experienced this yourself – but Econsultancy has put some numbers to it: “A survey of more than 2,200 marketers conducted by Econsultancy and Marketing...
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2020 Marketing Budget Planning Here’s How Marketers Say Spending is Shaping Up

2020 Marketing Budget Planning: Here’s How Marketers Say Spending is Shaping Up

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22 Oct 2019
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Frank Strong, MA, MBA
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0 Comment
October is typically a time of year with special urgency for many in marketing. For starters, it’s the beginning of Q4 and all the pressure that comes with trying to make the numbers for the year. At the same time,...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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