2020 Marketing Budget Planning: Here’s How Marketers Say Spending is Shaping Up
October is typically a time of year with special urgency for many in marketing. For starters, it’s the beginning of Q4 and all the pressure that comes with trying to make the numbers for the year. At the same time,... Read More
6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing
Another edition of the bi-annual survey of CMOs published by Christine Moorman, a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have... Read More
Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant Surveys of CMOs
If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they... Read More
Marketing Budgets to Grow: 5 Datapoints from the CMO Survey for B2B Marketers
Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. That’s according to the newest edition of The CMO Survey, a semiannual study spawned out of Duke University’s business school. It’s a survey... Read More
![Marketing Budgets Planning and Benchmarks for 2017 [UML]](https://www.swordandthescript.com/wp-content/uploads/2016/12/Marketing-Budgets-Planning-and-Benchmarks-for-2017-UML.jpg)
Marketing Budgets, Planning and Benchmarks for 2017 [UML]
The end of the year is usually jammed packed. We strive to accomplish in three weeks what we usually complete in four. It’s not just the volume of tasks to be finished in a compressed timeline that makes this time... Read More
![The Struggle is Real in B2B Content Marketing [UML]](https://www.swordandthescript.com/wp-content/uploads/2016/07/The-Struggle-is-Real-in-B2B-Content-Marketing-UML.jpg)
The Struggle is Real in B2B Content Marketing [UML]
If you peruse enough surveys covering the challenges of marketing, you begin to see that three common themes among the findings: budget, ROI and production. There is never enough budget, the pressure and time necessary to measure ROI is ever... Read More
The CMO Survey with Social & Mobile Marketing Takeaways
Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey, CMOs said they plan to invest... Read More
Study: Marketing Budgets Take Aim at Digital, Social and Mobile
by Frank Strong Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. That’s according to a new survey of 288 senior marketing executives – the CMO... Read More
Infographic: B2B Marketing Budgets Focus on Content, Digital
More than half of B2B marketers are experiencing moderately larger budgets this year over a last, according to an infographic published by Advertising Age at the beginning of the year. The publication conducts and annual survey of brands and budgets.... Read More
