budgets Archives-

If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they...

Marketing Budgets to Grow: 5 Datapoints from the CMO Survey for B2B Marketers

08 May 2018

Frank Strong

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Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. That’s according to the newest edition of The CMO Survey, a semiannual study spawned out of Duke University’s business school. It’s a survey...

Marketing Budgets, Planning and Benchmarks for 2017 [UML]

10 Dec 2016

Frank Strong

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The end of the year is usually jammed packed. We strive to accomplish in three weeks what we usually complete in four. It’s not just the volume of tasks to be finished in a compressed timeline that makes this time...

The Struggle is Real in B2B Content Marketing [UML]

16 Jul 2016

Frank Strong

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If you peruse enough surveys covering the challenges of marketing, you begin to see that three common themes among the findings: budget, ROI and production. There is never enough budget, the pressure and time necessary to measure ROI is ever...

Social and Mobile Marketing Takeaways from the Fuqua CMO Survey

The CMO Survey with Social & Mobile Marketing Takeaways

05 Apr 2016

Frank Strong

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Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey, CMOs said they plan to invest...