Turn marketing off: Here’s how CEOs who believe B2B marketing is a waste can test their assumptions
84% of B2B CEOs think marketing is a support function; 75% say marketing does not drive growth; let’s stop guessing and design a test that provides a definitive answer More than 4 out of 5 (84%) of CEOs “think marketing...Read More
28 PR and B2B marketing statistics from studies published so far in 2026
Mid-2026 data reveals AI delivering underwhelming returns while B2B marketing and PR grapple with fractured media, longer sales cycles, and the enduring value of trust and reputation Regular readers know I spend a lot of effort on these pages sorting...Read More
Gartner CMO spend survey shows marketing leaders have a third dilemma
CMOs face a new ‘trilemma’ of delivering stronger growth with flat budgets while rapidly implementing AI; 70% of them are not ready CMOs are accustomed to doing more with less, but now they’ve got another ‘more’ on their to-do list,...Read More
The top B2B marketing blog posts that sum up trends from 2025
Budgets, trust and of course, generative AI, top the list of most-read blog posts this year The end of 2025 marks the 16th year this blog has been publishing consistently. It started as a tool for my personal efforts to...Read More
An easy-to-read review of 17 B2B marketing studies summarizing 2025
Insights from studies and surveys on trust, budgets, brand, leadgen, buyer behavior, marketing measurement, CMOs and the marketing team Regular readers know I spend a lot of time reviewing market research studies and surveys throughout the year. It’s a useful...Read More
Summary findings: 5 surveys hint at where B2B marketing plans to spend money in 2026
Most marketers believe the marketing budget will grow modestly next year; marketing spend for next year themes center on AI, CX, and improved targeting The term “economic uncertainty” has been the phrase of the year for the last several. A...Read More
Study correlates SaaS marketing spend with faster growth
SaaS companies that grow faster tend to invest more in every customer-facing function: sales, marketing and customer success There’s a correlation between the overall growth rate of SaaS companies and their investment in marketing. Whether bootstrapped or equity backed, those...Read More
41 B2B marketing and PR statistics that provide us all with a status update halfway through 2025
What’s going well: CMOs, marketing budgets, alignment with sales What could be improved: Trust, conversions, and customer retention In the course of writing weekly blogs and a monthly newsletter, I tend to cover many marketing surveys and PR statistics. While...Read More
Another survey of CMOs shows hope for marketing budgets, with two caveats
Whether you’ve got more money in the marketing budget or not, hold onto that scrappy and creative mentality to rebuild momentum Over the last couple of years, “marketing teams had to be scrappy and creative with their strategies or curtail...Read More
Marketing budgets, as a percentage of revenue, are recovering, CMO survey says
Spending on CX drops and so too does customer retention; marketing leaders aim to hire but hesitate on other marketing spend amid economic uncertainty Marketing budgets are beginning to inch up again. It’s good to see because it’s long overdue....Read More
