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Why You Should Absolutely, Positively NOT Cut Your Marketing and PR Budget Right Now

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24 Mar 2020
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Frank Strong, MA, MBA
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Product launches and marketing campaigns are getting delayed. That’s probably not a surprise – you’ve probably experienced this yourself – but Econsultancy has put some numbers to it: “A survey of more than 2,200 marketers conducted by Econsultancy and Marketing...
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2020 Marketing Budget Planning Here’s How Marketers Say Spending is Shaping Up

2020 Marketing Budget Planning: Here’s How Marketers Say Spending is Shaping Up

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22 Oct 2019
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Frank Strong, MA, MBA
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October is typically a time of year with special urgency for many in marketing. For starters, it’s the beginning of Q4 and all the pressure that comes with trying to make the numbers for the year. At the same time,...
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6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing

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10 Sep 2019
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Frank Strong, MA, MBA
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Another edition of the bi-annual survey of CMOs published by Christine Moorman, a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have...
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Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant Surveys of CMOs

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25 Sep 2018
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Frank Strong, MA, MBA
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0 Comment
If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they...
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Marketing Budgets to Grow: 5 Datapoints from the CMO Survey for B2B Marketers

Marketing Budgets to Grow: 5 Datapoints from the CMO Survey for B2B Marketers

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08 May 2018
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Frank Strong, MA, MBA
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Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. That’s according to the newest edition of The CMO Survey, a semiannual study spawned out of Duke University’s business school. It’s a survey...
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Marketing Budgets Planning and Benchmarks for 2017 [UML]

Marketing Budgets, Planning and Benchmarks for 2017 [UML]

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10 Dec 2016
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Frank Strong, MA, MBA
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0 Comment
The end of the year is usually jammed packed.  We strive to accomplish in three weeks what we usually complete in four. It’s not just the volume of tasks to be finished in a compressed timeline that makes this time...
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The Struggle is Real in B2B Content Marketing [UML]

The Struggle is Real in B2B Content Marketing [UML]

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16 Jul 2016
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Frank Strong, MA, MBA
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0 Comment
If you peruse enough surveys covering the challenges of marketing, you begin to see that three common themes among the findings:  budget, ROI and production. There is never enough budget, the pressure and time necessary to measure ROI is ever...
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Social and Mobile Marketing Takeaways from the Fuqua CMO Survey

The CMO Survey with Social & Mobile Marketing Takeaways

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05 Apr 2016
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Frank Strong, MA, MBA
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0 Comment
Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey, CMOs said they plan to invest...
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Study Marketing Budgets Take Aim at Digital Social and Mobile

Study: Marketing Budgets Take Aim at Digital, Social and Mobile

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24 Feb 2015
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Frank Strong, MA, MBA
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0 Comment
Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted...
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B2B Marketing Budgets Focus on Content Digital-header

Infographic:  B2B Marketing Budgets Focus on Content, Digital

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26 Apr 2014
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Frank Strong, MA, MBA
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2 Comments
More than half of B2B marketers are experiencing moderately larger budgets this year over a last, according to an infographic published by Advertising Age at the beginning of the year. The publication conducts and annual survey of brands and budgets....
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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