Survey shows people follow brands on social media to stay informed about new products and services
Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing:...Read More
Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort
A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform It’s no secret that media relations gets harder every year....Read More
5 Proven Ways PR can Develop Client Media References in B2B Organizations
Media references tend to take a back seat to the mad pace that is often B2B marketing. As a result, when the time comes that you really need one, there isn’t one to be found. A day turns into a...Read More
![3 Takeaways from Maximize Your Social by Neal Schaffer [Book Review]](https://www.swordandthescript.com/wp-content/uploads/2014/03/3-Takeaways-from-Maximize-Your-Social-by-Neal-Schaffer-Book-Review-600x500.jpg)
3 Takeaways from Maximize Your Social by Neal Schaffer [Book Review]
Ever get two birds with one stone? I did this past Monday. Zen Yinger sent me a note on Twitter telling me Neal Schaffer was in town for a book signing at a local Barnes & Noble. I “met”...Read More
5 Creative Marketing, PR and Social Media Ideas
If reading too much can suppress creative thinking, then so too can habit. Sure, Aristotle said excellence is not an act, but a habit, but how easy is it for marketers to fall into a pattern? The same old pattern....Read More
The Creative Instagram PR Idea
Instagram is a photo-sharing app that has taken the social media world by storm having earned some 2 million registered users and growing. Photo sharing isn’t new, but Instagram is different in two key respects. First, it is available only...Read More
5 Things Batman can Teach PR about Social Media
If there’s a thing to love about superheroes it’s the superhero that succeeds without superpowers. It defies expectations when an ordinary citizen does extraordinary things, through hard work, diligence and a sharp mind. That’s what I like about Bruce Wayne,...Read More
Remember when Words were Not Disposable?
The address was handwritten on the envelope. A plain white standard business envelope, buried under a stack of unread newspapers I hadn’t yet found time to peruse. I had given up hope and was throwing them out. Lucky for me,...Read More
7 Creative Social Media and PR Ideas
There are a lot of case studies on some pretty clever uses of social media for marketing, but here are a few points that strike me as being unique. I’m not sure “marketing” is the right word, but to my...Read More
