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Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort

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19 Apr 2022
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Frank Strong, MA, MBA
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0 Comment
A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform It’s no secret that media relations gets harder every year....
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5 Proven Ways PR can Develop Client Media References in B2B Organizations

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08 Jan 2019
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Frank Strong, MA, MBA
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0 Comment
Media references tend to take a back seat to the mad pace that is often B2B marketing. As a result, when the time comes that you really need one, there isn’t one to be found. A day turns into a...
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3 Takeaways from Maximize Your Social by Neal Schaffer [Book Review]

3 Takeaways from Maximize Your Social by Neal Schaffer [Book Review]

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13 Mar 2014
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Frank Strong, MA, MBA
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10 Comments
  Ever get two birds with one stone?  I did this past Monday. Zen Yinger sent me a note on Twitter telling me Neal Schaffer was in town for a book signing at a local Barnes & Noble.  I “met”...
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5 Creative Marketing PR and Social Media Ideas

5 Creative Marketing, PR and Social Media Ideas

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19 Nov 2013
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Frank Strong, MA, MBA
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0 Comment
If reading too much can suppress creative thinking, then so too can habit. Sure, Aristotle said excellence is not an act, but a habit, but how easy is it for marketers to fall into a pattern? The same old pattern....
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The Creative Instagram PR Idea

The Creative Instagram PR Idea

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06 Mar 2011
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Frank Strong, MA, MBA
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0 Comment
Instagram is a photo-sharing app that has taken the social media world by storm having earned some 2 million registered users and growing. Photo sharing isn’t new, but Instagram is different in two key respects. First, it is available only...
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5 things Batman can teach about social media2

5 Things Batman can Teach PR about Social Media

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23 Feb 2011
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Frank Strong, MA, MBA
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2 Comments
If there’s a thing to love about superheroes it’s the superhero that succeeds without superpowers. It defies expectations when an ordinary citizen does extraordinary things, through hard work, diligence and a sharp mind. That’s what I like about Bruce Wayne,...
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header-Remember when Words were Not Disposable

Remember when Words were Not Disposable?

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06 Jan 2011
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Frank Strong, MA, MBA
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0 Comment
The address was handwritten on the envelope.   A plain white standard business envelope, buried under a stack of unread newspapers I hadn’t yet found time to peruse.  I had given up hope and was throwing them out.  Lucky for me,...
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Seven Creative Social Media & PR Ideas

7 Creative Social Media and PR Ideas

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11 Sep 2009
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Frank Strong, MA, MBA
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0 Comment
There are a lot of case studies on some pretty clever uses of social media for marketing, but here are a few points that strike me as being unique. I’m not sure “marketing” is the right word, but to my...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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