Home > PR > Remember when Words were Not Disposable?

Remember when Words were Not Disposable?

header-Remember when Words were Not Disposable

The address was handwritten on the envelope.   A plain white standard business envelope, buried under a stack of unread newspapers I hadn’t yet found time to peruse.  I had given up hope and was throwing them out.  Lucky for me, the letter was not.

The return address looked familiar, and a tweety-bird style sticker on the back sealed the envelope closed.  I opened it and inside, I found the note, which I’ve scanned and displayed nearby. It was a nice touch:  140 characters sent by snail mail.

x600-Remember when Words were Not Disposable

It’s a simple note by Jennifer Kane, a PR professional and principal of Kane Consulting, who I had a chance to work with, along with Jeremy Porter who pens Journalistics, in writing a research report on integrated communications.

A short, personal comment, referencing a laugh we had all shared about celebrity Twitter influence, was also handwritten on the back.

Writing words can be a powerful force, but there’s a certain polish to a well-constructed note that’s hand written on an old-fashioned medium.

Richard Laermer summed it up well in a piece titled, You don’t want to help, you just want help: A rant:

“Back when we sent messages through the U.S. mail, about a million years ago, we all needed to think through what we wanted to say. Now our written communication is disposable. We push buttons — our thoughts appear and vanish like spit on a griddle — and we rarely, if ever, consider how our messages are received.”  

I’ll keep Jennifer’s note near my desk as a constant reminder about why words should not be disposable.

You can find more letters of wisdom on her blog:  KaneCo Conversations.

Thanks, Jennifer!   Best wishes in 2011 to you as well!

If you enjoyed this post, you might also like:
9 Timeless PR Positioning Strategies

Photo credit: Pixabay (CC0 1.0)

You may also like
How B2B Can Get More out of Trade shows and Conferences
How B2B Marketing Can Get More out of Trade Shows
The PR Stunt that Saved Batman for Generations
The PR Stunt that Saved Batman for Generations
History and Stock Photos: 5 Creative Public Relations Ideas
4 Creative PR Ideas for Crisis Communications-Chevy-Tweet
4 Creative PR Ideas for Crisis Communications

Subscribe to the next post by email!

Two posts each week delivered to your inbox.  We will not sell or share your contact information.

Read previous post:
A Post about Most Popular Posts

Most popular posts.  Some people love them and some people hate them.  I like them.  I’ve done my own as...