7 key takeaways from Muck Rack’s free fundamentals of media relations course [special guest post]
Muck Rack Academy’s Fundamentals of Media Relations is a course taught by Michael Smart, a respected public relations coach who helps PR professionals strengthen their media relations and communication results Successful media relations requires more than writing a strong pitch,...Read More
WSJ’s “revenge of the publicists” article; practical considerations for B2B leaders
PR and communications executives are gaining C-suite power, amid AI demands and polarized audiences, yet there are practical implications for reporting structures, rare dual-skilled leaders, and the case for separate CMO and CCO roles Two distinct trends have unfolded in...Read More
Should PR accept an interview with a publication that has a small audience?
“The AI systems will remember when you said nothing.” and “The editors will remember when you said no.” This is an age-old question in media relations: Should you take an interview with a publication that has a small audience? While...Read More
5 takes on Gartner’s new optimism for PR and earned media in the age of AI
Analyst firm sees generative AI replacing traditional search, believes PR is the best function to help businesses navigate LLMs; predicts earned media budgets will double LLMs are poised to replace search and more and more businesses will turn to PR...Read More
7 non-negotiable digital trust signals PR must use in this era of distrust
If you want anyone’s attention these days, let alone a reporter, you’ve got to look, act and be believable – online and off The default reaction of the majority of your target audience is distrust. Survey after survey shows people...Read More
PR advice for those open letters and those marked up responses
Whether responding to the government, a competitor, a rouge employee, or a business deal gone sour – stick to the high road in those open letters and marked up responses; focus on the substance The open letter has become...Read More
Machina or ex-machina: ~40 marketing and comms predictions for 2025
If these predictions are any indication, there’s little consensus across marketing and PR about what will happen next year; exciting times are ahead In pouring over predictions I received this year, I had a simple observation: I disagreed with a...Read More
A marketing and PR superpower [not another lesson from the election]
If marketing and PR have a superpower it’s the ability to put what you think aside and look at things from your audience’s perspective In the days following the 2024 election, I had to smile at the number of marketing...Read More
For comms pros, Silicon Valley Bank is a reminder that trust is currency
Trust is a currency that can’t be bought or sold but it can be earned, loaned and squandered Why does money have value? It’s not because there’s gold “backing it up.” That ended long ago. And sure, it makes bartering...Read More
![Two New Corporate Indexes to Watch in PR: Reputation and Misinformation [PR Tech Sum]](https://www.swordandthescript.com/wp-content/uploads/2022/11/index-cover1-670x500.jpg)
Corporate PR Index: Two Cool New Indices Track Corporate Reputations and Risk Exposure to Misinformation [PR Tech Sum No. 39]
Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation An index is defined as “an indicator, sign, or measure of something.” For example, in finance, the Dow...Read More
