Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder
Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Some 47% of respondents said... Read More
3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent
He was walking my way and I saw him before he saw me. While I don’t think he was looking for me, I knew if we cross paths, he would stop me for 15 minutes. I’d be stuck listening to... Read More
Pubs Pushing PR to Native Ads is Another Reason to Build Your Own Audience
For a long time, the venerable contributed article has been a mechanism for surfacing new or big ideas. These ideas were usually of the variety that deserved attention but perhaps not beat coverage. You can’t buy good ideas, and for... Read More
Two Creative PR Stunts that Turned a Press Release Upside Down
In 1999 I was introduced to an emerging nightmare in high-tech PR. PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on.... Read More
38 Things PR Professionals Wish they Could Get Senior Management to Understand about Corporate Communications
Open-ended questions can sometimes be the most insightful part of a good survey. Often the answers to such questions provide nuance, context and even lead to new questions. More than once I’ve analyzed survey results for a client and wound... Read More
The PR Opportunity for Brands as Publishers Tinker with Journalism
Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250.... Read More
The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young
The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and... Read More
Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script #17: Wendy Zajack
She started with a boutique PR agency, then made a lateral move into high-tech PR, and eventually landed in-house. Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. Such roles... Read More
![How to Deliver a Genuine Corporate Apology [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/04/How-to-Deliver-a-Genuine-Corporate-Apology-UML.jpg)
How to Deliver a Genuine Corporate Apology [UML]
You only get one shot at making a good first impression – and that’s true for corporate apologies too. When a company apologizes and then has to apologize again – and then apologizes again, again, and again – the business... Read More
![Value of PR People Buy from Brands They Know Like and Trust [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/03/Value-of-PR-People-Buy-from-Brands-They-Know-Like-and-Trust-UML.jpg)
Corporate Reputation: Buying from Brands We Know, Like and Trust [UML]
News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. Earned media is usually the result of good ideas backed by actions long since set in motion. This is where corporate leaders get confused about PR and... Read More
