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Communications Influence with C-Suite Grows [Gartner Survey]

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22 Mar 2022
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Frank Strong, MA, MBA
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0 Comment
Along with influence, 72%  of communications leaders also say their teams are larger than a year ago, however, staff resignation rate is alarming – analysts point to a lack of flex work options According to Gartner, 83% of communications leaders...
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What Makes Marketing and PR so Hard [in 30 Seconds or Less]

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29 Jun 2021
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Frank Strong, MA, MBA
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0 Comment
I’ve shared this idea a couple of times before, but it still seems so relevant: Just because a message is sent doesn’t mean it’s been received. Just because it’s been received doesn’t mean it’s been understood. Just because it’s been...
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Code of PR Ethics? The Gray Area of Communicating a Point of View

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18 Aug 2020
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Frank Strong, MA, MBA
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0 Comment
Do PR professionals present accurate and truthful information? A survey of 300 PR pros found 95% say “often” or “sometimes.”  “We’re excited to announce that SlideShare is joining Scribd.” That’s how LinkedIn, which owns SlideShare for the moment, set it...
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Should the Public Relations Report to the CEO or CMO?

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30 Jun 2020
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Frank Strong, MA, MBA
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0 Comment
Many corporate public relations shops report to the CMO but PR professionals argue the function should report to the CEO; the “right” answer probably depends on the organization Whenever an organization gets an inquiry it isn’t sure how to deal...
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What Does “Storytelling” Mean to You? 105 Answers from Communicators

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16 Jun 2020
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Frank Strong, MA, MBA
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0 Comment
Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant...
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A Modestly Contrarian View of External B2B Comms about Coronavirus (Covid-19) that Borrows a Few Ideas from Military Planners

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17 Mar 2020
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Frank Strong, MA, MBA
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0 Comment
Contrary to traditional PR wisdom to over-communicate in a crisis, businesses should identify thresholds for publishing external or client comms about Coronavirus The military has well-defined etiquette for radio network traffic. When you have a TIC – troops in contact...
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Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

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11 Mar 2019
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Frank Strong, MA, MBA
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0 Comment
Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Some 47% of respondents said...
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3 Ways PR can Partner with HR and Recruiting to Attract Talent

3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

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29 Jan 2019
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Frank Strong, MA, MBA
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0 Comment
He was walking my way and I saw him before he saw me. While I don’t think he was looking for me, I knew if we cross paths, he would stop me for 15 minutes. I’d be stuck listening to...
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Pubs Pushing PR to Native Ads is Another Reason to Build Your Own Audience

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28 Aug 2018
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Frank Strong, MA, MBA
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0 Comment
For a long time, the venerable contributed article has been a mechanism for surfacing new or big ideas. These ideas were usually of the variety that deserved attention but perhaps not beat coverage. You can’t buy good ideas, and for...
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Two Creative PR Stunts that Turned a Press Release Upside Down

Two Creative PR Stunts that Turned a Press Release Upside Down

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12 Jun 2018
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Frank Strong, MA, MBA
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0 Comment
In 1999 I was introduced to an emerging nightmare in high-tech PR. PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on....
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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