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Two New Corporate Indexes to Watch in PR: Reputation and Misinformation [PR Tech Sum]

Corporate PR Index: Two Cool New Indices Track Corporate Reputations and Risk Exposure to Misinformation [PR Tech Sum]

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08 Nov 2022
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Frank Strong, MA, MBA
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0 Comment
Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation   An index is defined as “an indicator, sign, or measure of something.” For example, in finance, the Dow...
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Comms Pros Explain How Communications Work Has Changed

Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

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25 Oct 2022
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Frank Strong, MA, MBA
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90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly Most communicators say the volume of work has grown, but so too has the variety of work. Nine in...
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The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter

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09 Aug 2022
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Frank Strong, MA, MBA
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0 Comment
Budget used to be among the top communications challenges, but it’s slid down the list every year for the past five; comms budgets don’t show up as a problem until #8 and garnered just 13% of the votes from respondents....
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Communications Influence with C-Suite Grows [Gartner Survey]

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22 Mar 2022
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Frank Strong, MA, MBA
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0 Comment
Along with influence, 72%  of communications leaders also say their teams are larger than a year ago, however, staff resignation rate is alarming – analysts point to a lack of flex work options According to Gartner, 83% of communications leaders...
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What Makes Marketing and PR so Hard [in 30 Seconds or Less]

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29 Jun 2021
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Frank Strong, MA, MBA
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0 Comment
I’ve shared this idea a couple of times before, but it still seems so relevant: Just because a message is sent doesn’t mean it’s been received. Just because it’s been received doesn’t mean it’s been understood. Just because it’s been...
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Code of PR Ethics? The Gray Area of Communicating a Point of View

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18 Aug 2020
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Frank Strong, MA, MBA
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0 Comment
Do PR professionals present accurate and truthful information? A survey of 300 PR pros found 95% say “often” or “sometimes.”  “We’re excited to announce that SlideShare is joining Scribd.” That’s how LinkedIn, which owns SlideShare for the moment, set it...
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Should the Public Relations Report to the CEO or CMO?

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30 Jun 2020
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Frank Strong, MA, MBA
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0 Comment
Many corporate public relations shops report to the CMO but PR professionals argue the function should report to the CEO; the “right” answer probably depends on the organization Whenever an organization gets an inquiry it isn’t sure how to deal...
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What Does “Storytelling” Mean to You? 105 Answers from Communicators

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16 Jun 2020
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Frank Strong, MA, MBA
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0 Comment
Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant...
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A Modestly Contrarian View of External B2B Comms about Coronavirus (Covid-19) that Borrows a Few Ideas from Military Planners

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17 Mar 2020
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Frank Strong, MA, MBA
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0 Comment
Contrary to traditional PR wisdom to over-communicate in a crisis, businesses should identify thresholds for publishing external or client comms about Coronavirus The military has well-defined etiquette for radio network traffic. When you have a TIC – troops in contact...
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Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

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11 Mar 2019
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Frank Strong, MA, MBA
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0 Comment
Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Some 47% of respondents said...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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