Thought Leadership Actually Requires Thought and Leadership
The popular technology news site TechCrunch recently announced it was curtailing contributed content. It will stop considering unsolicited pitches from the public in favor of invitation-only contributions. Why the sudden change? Editor-in-Chief Matthew Panzarino and Senior Editor Jon Shieber underscore... Read More
The B2B Advantages of Working with a Boutique PR Firm
I hadn’t heard from the vice president in three or four weeks. Then on our monthly PR conference call, that vice president dialed in, dominated the conversation, and demonstrated she had no idea what was going on with my business.... Read More
3 Strategic Ways to use Press Releases for Meaningful Influence
The same events company that is acquiring the Content Marketing Institute for $17.6 million also owns the press release vendor PR Newswire. But not for long. Recent reports suggest parent company, UBM, has cleared regulatory hurdles for selling PR Newswire... Read More
Switching PR Firms: The High Cost of a Steep Learning Curve
The cost of replacing an employee is “higher than it seems,” according to a recent piece on Marketplace. Citing studies, the report says “the cost of replacing an employee can be 1.5 to sometimes three times the position’s annual salary.”... Read More
Survey says PR Best Positioned to Manage Corporate Social Media
Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group, says corporate executives are increasingly... Read More
6 Ways to Get More from your PR Agency
I’ll never forget that new CMO. He had just moved to Virginia from San Francisco to take the top marketing job at tech start-up. California tan, cufflinks and all the “I’m from Silicon Valley” swagger he needed round it out.... Read More
8 Corporate Communications Tips for Hiring a PR Firm
Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. As such identifying and selecting a firm is a big decision that deserves a thorough examination of the proposed... Read More
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