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Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

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11 Mar 2019
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Frank Strong, MA, MBA
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Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Some 47% of respondents said...
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3 Ways PR can Partner with HR and Recruiting to Attract Talent

3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

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29 Jan 2019
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Frank Strong, MA, MBA
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He was walking my way and I saw him before he saw me. While I don’t think he was looking for me, I knew if we cross paths, he would stop me for 15 minutes. I’d be stuck listening to...
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Pubs Pushing PR to Native Ads is Another Reason to Build Your Own Audience

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28 Aug 2018
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Frank Strong, MA, MBA
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For a long time, the venerable contributed article has been a mechanism for surfacing new or big ideas. These ideas were usually of the variety that deserved attention but perhaps not beat coverage. You can’t buy good ideas, and for...
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Two Creative PR Stunts that Turned a Press Release Upside Down

Two Creative PR Stunts that Turned a Press Release Upside Down

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12 Jun 2018
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Frank Strong, MA, MBA
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In 1999 I was introduced to an emerging nightmare in high-tech PR. PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on....
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38 Things PR Professionals Wish they Could Get Senior Management to Understand about Communications

38 Things PR Professionals Wish they Could Get Senior Management to Understand about Corporate Communications

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29 May 2018
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Frank Strong, MA, MBA
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Open-ended questions can sometimes be the most insightful part of a good survey. Often the answers to such questions provide nuance, context and even lead to new questions. More than once I’ve analyzed survey results for a client and wound...
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The PR Opportunity for Brands as Publishers Tinker with Journalism

The PR Opportunity for Brands as Publishers Tinker with Journalism

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15 Aug 2017
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Frank Strong, MA, MBA
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Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale.  The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250....
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The Benefits of Being a Good Agency Client

The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young

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06 Jun 2017
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Frank Strong, MA, MBA
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The knowledge gained working for a PR agency is often described as a mile wide and an inch deep.  By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and...
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Latency and Endeavor for Jargon Free Corp Comm

Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script #17: Wendy Zajack

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02 May 2017
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Frank Strong, MA, MBA
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She started with a boutique PR agency, then made a lateral move into high-tech PR, and eventually landed in-house.  Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. Such roles...
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How to Deliver a Genuine Corporate Apology [UML]

How to Deliver a Genuine Corporate Apology [UML]

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15 Apr 2017
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Frank Strong, MA, MBA
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You only get one shot at making a good first impression – and that’s true for corporate apologies too. When a company apologizes and then has to apologize again – and then apologizes again, again, and again – the business...
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Value of PR People Buy from Brands They Know Like and Trust [UML]

Corporate Reputation: Buying from Brands We Know, Like and Trust [UML]

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18 Mar 2017
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Frank Strong, MA, MBA
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0 Comment
News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst.  Earned media is usually the result of good ideas backed by actions long since set in motion. This is where corporate leaders get confused about PR and...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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