The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young
The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and...Read More
Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script #17: Wendy Zajack
She started with a boutique PR agency, then made a lateral move into high-tech PR, and eventually landed in-house. Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. Such roles...Read More
![How to Deliver a Genuine Corporate Apology [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/04/How-to-Deliver-a-Genuine-Corporate-Apology-UML.jpg)
How to Deliver a Genuine Corporate Apology [UML]
You only get one shot at making a good first impression – and that’s true for corporate apologies too. When a company apologizes and then has to apologize again – and then apologizes again, again, and again – the business...Read More
![Value of PR People Buy from Brands They Know Like and Trust [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/03/Value-of-PR-People-Buy-from-Brands-They-Know-Like-and-Trust-UML.jpg)
Corporate Reputation: Buying from Brands We Know, Like and Trust [UML]
News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. Earned media is usually the result of good ideas backed by actions long since set in motion. This is where corporate leaders get confused about PR and...Read More
Thought Leadership Actually Requires Thought and Leadership
The popular technology news site TechCrunch recently announced it was curtailing contributed content. It will stop considering unsolicited pitches from the public in favor of invitation-only contributions. Why the sudden change? Editor-in-Chief Matthew Panzarino and Senior Editor Jon Shieber underscore...Read More
The Advantages of Working with a Boutique B2B PR Firm
I hadn’t heard from the vice president in three or four weeks. Then on our monthly PR conference call, that vice president dialed in, dominated the conversation, and demonstrated she had no idea what was going on with my business....Read More
3 Strategic Ways to use Press Releases for Meaningful Influence
The same events company that is acquiring the Content Marketing Institute for $17.6 million also owns the press release vendor PR Newswire. But not for long. Recent reports suggest parent company, UBM, has cleared regulatory hurdles for selling PR Newswire...Read More
Switching PR Firms: The High Cost of a Steep Learning Curve
The cost of replacing an employee is “higher than it seems,” according to a recent piece on Marketplace. Citing studies, the report says “the cost of replacing an employee can be 1.5 to sometimes three times the position’s annual salary.”...Read More
Survey says PR Best Positioned to Manage Corporate Social Media
Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group, says corporate executives are increasingly...Read More
6 Ways to Get More from your PR Agency
I’ll never forget that new CMO. He had just moved to Virginia from San Francisco to take the top marketing job at tech start-up. California tan, cufflinks and all the “I’m from Silicon Valley” swagger he needed round it out....Read More
