HOME BACKSTORY ABOUT FRANK STRONG CONSULTING SERVICES SPEAKING PRIVACY and DISCLOSURES PITCHES! READ ME! IN THE NEWS CONTACT
Facebook
Linkedin
Pinterest
Rss
Twitter
  • PR
  • Marketing
  • Social Media
  • PR
  • Marketing
  • Social Media

Another Reason for Business to Avoid Politics: People are Sick of Politics

/
03 Sep 2020
/
Frank Strong, MA, MBA
/
0 Comment
55% of adult social media users are “worn out” many political posts – it’s another reason brands should avoid politics Every so often a survey comes along that supposedly suggests customers want businesses to take a stand on politics. The...
Read More

Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports

/
29 Aug 2020
/
Frank Strong, MA, MBA
/
0 Comment
Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the...
Read More
IABC Webinar Recap: The 2020 JOTW Communication Survey Review

IABC Webinar Recap: The 2020 JOTW Communication Survey Review

/
25 Jun 2020
/
Frank Strong, MA, MBA
/
0 Comment
The IABC Heritage Region recently hosted Ned Lundquist and I for a webinar. We presented a sampling of the findings – along with analysis – from the 3rd Annual JOTW Communications Survey for 2020. The full report is more than...
Read More

Should Brands Speak Out Right Now or Not? [UML]

/
06 Jun 2020
/
Frank Strong, MA, MBA
/
0 Comment
Brands are feeling pressure to speaking out right now. At the same time, some brands that have spoken out were subsequently criticized because their own house wasn’t in order. As such, I know there many of us wrestling with this...
Read More
6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing

/
10 Sep 2019
/
Frank Strong, MA, MBA
/
0 Comment
Another edition of the bi-annual survey of CMOs published by Christine Moorman, a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have...
Read More
The Complicated Business of Mixing Brand and Politics

The Complicated Business of Mixing Brand and Politics [Survey]

/
28 May 2019
/
Frank Strong, MA, MBA
/
0 Comment
It’s very difficult to escape politics these days. Political messages have permeated every possible medium from the mailbox to social media and everywhere in-between. Most of it is shouting, and there is very little listening. That’s the backdrop for brands...
Read More

Survey Report: Should Brands Take a Public Stand on Politics?

/
30 Oct 2018
/
Frank Strong, MA, MBA
/
0 Comment
It’s harder to hide from non-stop political noise these days as the United States has never been more divided. Various factions seem engaged in a contest to outmaneuver each other to be more polarizing. There’s an old saying that business...
Read More
Should Brands Take a Stand in Politics

Should Brands Take a Stand in Politics? [UML]

/
28 Oct 2017
/
Frank Strong, MA, MBA
/
0 Comment
Update: A year after writing this post, which serves partially as a literature survey, and seeing the narrative begin to push brands to take a stand, I conducted my own primary research on the subject — Study: Should Brands Take...
Read More
A lot of time is spent talking about “celebrating diversity and inclusion” and creating a “great company culture.” Very few companies can honestly say that they have achieved these types of cultures if they do not understand and articulate a greater company mission than selling their products and services.

Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. Walker

/
22 Aug 2017
/
Frank Strong, MA, MBA
/
0 Comment
There’s a quote often attributed to Peter Drucker that says culture eats strategy for breakfast.  Maybe he said it, and maybe he didn’t, but the but the point remains:  it’s hard to execute on a business concept if your people...
Read More
         

banner
banner
banner
banner
banner
banner
banner
banner

Verified Veteran-Owned Small Business

banner

Popular Posts

How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]
/
0 Comment
/
30 Mar 2021
Should the Public Relations Report to the CEO or CMO?
/
0 Comment
/
30 Jun 2020
positioning strategies PR
9 Timeless PR Positioning Strategies
/
9 Comments
/
03 Apr 2014
Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]
/
0 Comment
/
12 Jan 2021
The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]
/
0 Comment
/
04 Jan 2022

Recent Posts

  • Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum]
  • The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media
  • A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023
  • An “Interview” with ChatGPT: What is Public Relations? How has PR Changed? Will Artificial Intelligence Replace Comms Pros?
  • The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022
  • Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023
  • The 13 Most Popular Blog posts on Sword and the Script in 2022
  • Survey Says Successful Bloggers Do these 5 Things Differently
  • It’s the Subscribed Audience! B2B Marketers are Missing the Point of Content Marketing
  • PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR
  • About Us
  • About Frank Strong
  • Services
  • Speaking
  • In The News
  • Contact

About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

banner
© 2023 Sword and the Script Media, LLC. All Rights Reserved.
This website uses cookies to improve your experience. You can choose what you wish to do. Accept Reject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT