The full report is more than 60 pages, but we focused on these seven areas during the webinar:
- Effects of partisan politics
- Budget and challenges
- State of media relations
- Media bias and PR ethics
- Top PR and comms tactics; and
- PR measurement
This week, Greg McCormick, communication chair for the IABC Heritage Region made the recording (and embedded below), webinar slides and some written answers to 10 questions we didn’t get to during the Q&A portion available. No registration is required.
I’d like to extend a special thanks to Steve Lubetkin, who expertly produced the show (seriously, watch it and see!), and Amy Miller for managing the project. You can check out forthcoming (and past) webinars by the Heritage Region here.
If you haven’t signed up for Ned’s Job of the Week Newsletter — please do — it’s free for both employers and job seekers and it’s filled with jobs across PR, public affairs, communications and marketing.
Here’s the recording:
Also, see these pieces related to this year’s survey:
- PR Measurement: How is Communications Proving Value?
- Comm Pros Feel the Challenge of Proving ROI (Marketing Charts)
- What Does “Storytelling” Mean to You? 105 Answers from Communicators
- Why Have the Top Challenges Facing PR and Comms Shifted? [Webinar]
- Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt
- The Most Recommended PR Tech Vendors [PR Tech Sum]
- Don’t Let Comms in a Crisis Lead to Crisis Comms (The Image Channel)
- The Top 7 Challenges Facing PR and Comms (Bulldog Reporter)
- PR Industry Survey; The Tactics and Skills Rising in Importance (MarketingProfs)
- Partisan Politics Complicates PR and Comms for Business, Survey Finds
And separately, here are links to the JOTW surveys from years prior:
2019 JOTW Communications Survey
- The 2019 JOTW Communications Survey (presentation)
- Corporate Communications is Taking More PR Work In-House, finds Survey
2018 JOTW Communications Survey