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Too Focused on the Tool

Too Focused: When Data and Tools Paralyze Sales

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18 Mar 2014
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Frank Strong, MA, MBA
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0 Comment
SportClips is a franchise that aims caters to men; it has a tagline that reads, “The ultimate haircut experience.”  Its shops have a sports-themed layout with enough flat screen televisions to rival any sports bar. Over the last ten months,...
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The Complicated Problem of Social CRM-2

The Complicated Problem of Social CRM

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02 Jan 2014
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Frank Strong, MA, MBA
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2 Comments
The morning Twitter launched its IPO, I whipped out my iPhone to place a trade using the USAA app and to my dismay could not get it to work. I’m not sure what happened, but I did what many customers...
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goldman-has-clients-wells-fargo-has-customers-2

Words: Goldman has Clients; Wells Fargo has Customers

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06 Aug 2013
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Frank Strong, MA, MBA
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0 Comment
Somewhere between my junior and senior year of college, money grew real tight and I needed to pick up a full-time job to finish my degree.  I started working full-time, while carrying a full course load, in a secure juvenile...
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Livefyre: How Customer Service Trumps PR

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26 Mar 2013
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Frank Strong, MA, MBA
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23 Comments
by Frank Strong It’s not every day a company provides amazing service.  When a company does provide good service — it usually blows our mind because we are so accustom to lousy service: Endless automated phone mazes that feel like...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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