PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. 47: Zach Cutler Co-founder and CEO at Propel
Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one The idea that PR software is like...Read More
Here we Go Again, Cision to Acquire Brandwatch; Top Reasons Why One Company Acquires Another [PR Tech Sum]
Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month There are several reasons why one business would acquire another. The first reason is to acquire...Read More
SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum]
SEMrush acquires Prowly; PublicRelay announces predictive alerts; de-Cision: buy Meltwater and spinoff TrendKite? And suddenly we’re in Q4 of 2020. At least that’s what it says on paper. Let’s just hope 2020 ends on December 31st. As I’ve done for...Read More
Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]
Few in PR had ever heard of Notified or its parent company. So, it wasn’t surprising that few paid attention when a US-based company acquired Notified last April. Yet if the name rings a bell, the company has been working...Read More
The Making of Cision: A Brief History of 17 M&A Transactions that Consolidated a Sizable Chunk of the PR Tech Market into One Company
Note: this post was updated on March 19, 2021. In the course of putting together the monthly PR technology summary (PR Tech Sum), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision....Read More
How Big is the Market for PR Software? PR Tech Sum: Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker
I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product...Read More
