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What PR Technology Vendors Don’t Understand about Spreadsheets [PR Tech Sum]

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05 Jul 2022
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Frank Strong, MA, MBA
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0 Comment
The principle of social proof suggests most people use the best solution – and 57% of PR people use spreadsheets for media lists It’s almost cliche to say, “I can’t believe it’s July” – so here’s another way to look...
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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

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07 Jun 2022
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Frank Strong, MA, MBA
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0 Comment
Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release I took a business ethics course when I was studying for my MBA. One of the assignments was a peer-reviewed journal...
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9 Corporate Characteristics to Look for When Buying Public Relations Software

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08 Mar 2022
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Frank Strong, MA, MBA
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The PR software market has evolved to the point there are more considerations than just the features and functions. That was a key point I tried to impart in a recent presentation (embedded below) at the PR Consultants Group annual...
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Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]

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01 Mar 2022
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Frank Strong, MA, MBA
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0 Comment
Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Million and Eyes the U.S. Market One thing that separates PR, and specifically media relations, from marketing and advertising is...
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Voice Interface for Public Relations? Meltwater Wants to Build its Own Siri [PR Tech Sum]

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07 Dec 2021
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Frank Strong, MA, MBA
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0 Comment
Years ago, when my daughter was small, I watched her walk up to my old plasma TV and try to use it as a touch interface. At the ripe old age of 3 or 4, her experience with technology up...
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PR Software Pricing Estimates [PR Tech Sum]

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07 Sep 2021
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Frank Strong, MA, MBA
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0 Comment
Prowly estimates (rival) PR software pricing; Access Intelligence acquires Isentia; Talkwalker acquires Reviewbox; plus mentions and content picks Every month I struggle to avoid starting these roundups with “Wow, another month has gone by.” And yet here we are. Labor...
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Wake of the Pandemic: Businesses Value the Role of PR and Communications More than Ever [Survey]

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30 Jun 2021
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Frank Strong, MA, MBA
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0 Comment
Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey Organizations value communications more than ever. That’s according to the 2021 JOTW Strategic Communications...
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PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. 47: Zach Cutler Co-founder and CEO at Propel

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09 Mar 2021
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Frank Strong, MA, MBA
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0 Comment
Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one The idea that PR software is like...
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Here we Go Again, Cision to Acquire Brandwatch; Top Reasons Why One Company Acquires Another [PR Tech Sum]

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02 Mar 2021
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Frank Strong, MA, MBA
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0 Comment
Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month There are several reasons why one business would acquire another. The first reason is to acquire...
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SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum]

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06 Oct 2020
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Frank Strong, MA, MBA
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0 Comment
SEMrush acquires Prowly; PublicRelay announces predictive alerts; de-Cision: buy Meltwater and spinoff TrendKite? And suddenly we’re in Q4 of 2020. At least that’s what it says on paper. Let’s just hope 2020 ends on December 31st. As I’ve done for...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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