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141 PR and Comms Pros Explain What They Do for a Living

What is PR? 141 PR and Comms Pros Explain What They Do for a Living

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18 Jun 2019
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Frank Strong, MA, MBA
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0 Comment
If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide...
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7 Perspectives on Confessions from an Anonymous PR Person

7 Perspectives on Confessions from an Anonymous PR Person

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15 Jan 2019
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Frank Strong, MA, MBA
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0 Comment
The online trade publication Digiday runs an anonymous confessional series for marketers. Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry. Recently, however, the column took aim at public relations agencies — Confessions...
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How PR Prepared Her for Inbound Marketing and a Role as a Martech CMO; Off Script #31: Nicole Wojno of UserIQ

How PR Prepared Her for Inbound Marketing and a Role as a Martech CMO; Off Script No. 31: Nicole Wojno of UserIQ

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21 Aug 2018
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Frank Strong, MA, MBA
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0 Comment
Many years ago, I had a mentor that suggested the first 10 years of a career should be spent moving around and collecting skills. That’s one of the side benefits of growing up in tech PR – you are exposed...
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Results from the 2018 PR Salary Survey

PR Salary 2018: Are You Earning What you are Worth? 

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06 Mar 2018
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Frank Strong, MA, MBA
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0 Comment
[Note: This data is from 2018 – find the most current public relations salary data]. If you’re looking for a new public relations gig, then understanding current salary bands is important information for negotiating an offer. The same applies to...
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Public Relations In History at Crossroads and in the Future

Public Relations: In History, at Crossroads and in the Future [UML]

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25 Mar 2017
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Frank Strong, MA, MBA
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0 Comment
There’s an old saying that the best business people aren’t student of business, but students of history.  This allows them to see things in a grander context, and perhaps choose a path that avoids repetition. We study the past so...
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2017 PR Salary Survey Suggests Demand for Talent Tightening

PR Salary 2017: Salary Survey Suggests Demand for Talent Tightening

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07 Mar 2017
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Frank Strong, MA, MBA
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0 Comment
[Note: This data is from 2017 – find the most current public relations salary data]. Good PR people are in demand, but hard to find and so, businesses seem to be upping the ante for talented communications professionals.  Those are...
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The Ability to Focus is Becoming an Essential Marketing Skill

The Ability to Focus is Becoming an Essential Marketing Skill

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31 Jan 2017
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Frank Strong, MA, MBA
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0 Comment
Focus is becoming an essential marketing skill.  Amid the many distractions facing knowledge workers, the ability to concentrate has become increasingly complicated. We seem to have lost both focus and the ability to foster it. We lost focus to the...
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Instinct: What Public Relations Can Learn from the Wild

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10 Nov 2015
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Frank Strong, MA, MBA
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0 Comment
Note:  This is a contributed post by Samantha Virgil, an intern with NYC-based Spector PR.   You’re absolutely in love with your dog, your pet fish or caged bird, but have you ever wondered what you can learn from animals...
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How PR can Integrate Industry Reading Efficiently into Workflow

How PR can Integrate Industry Reading Efficiently into Workflow

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03 Nov 2015
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Frank Strong, MA, MBA
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1 Comment
“Industry reading.”  Those are two words that have no business on a PR agency’s invoice. What client wants to pay for “reading?”  Is there a metric attached – reading at so many words per minute? Or a knowledge measurement –...
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5 Things that College Didn’t Teach Me about PR

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28 Apr 2015
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Frank Strong, MA, MBA
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0 Comment
A contributed post by Sydney Holmquist College is simultaneously the longest and shortest time period for young adults. Wanting to be done with the endless exams and thick textbooks while not really being ready for the unexpected “real world” that...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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