7 Perspectives on Confessions from an Anonymous PR Person
The online trade publication Digiday runs an anonymous confessional series for marketers. Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry. Recently, however, the column took aim at public relations agencies — Confessions... Read More
How PR Prepared Her for Inbound Marketing and a Role as a Martech CMO; Off Script No. 31: Nicole Wojno of UserIQ
Many years ago, I had a mentor that suggested the first 10 years of a career should be spent moving around and collecting skills. That’s one of the side benefits of growing up in tech PR – you are exposed... Read More
Breaking Down the Results from the 2018 PR Salary Survey; Are You Earning What you are Worth?
If you’re looking for a new public relations gig, then understanding current salary bands is important information for negotiating an offer. The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of... Read More
Public Relations: In History, at Crossroads and in the Future [UML]
There’s an old saying that the best business people aren’t student of business, but students of history. This allows them to see things in a grander context, and perhaps choose a path that avoids repetition. We study the past so... Read More
2017 PR Salary Survey Suggests Demand for Talent Tightening
Good PR people are in demand, but hard to find and so, businesses seem to be upping the ante for talented communications professionals. Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries... Read More
The Ability to Focus is Becoming an Essential Marketing Skill
Focus is becoming an essential marketing skill. Amid the many distractions facing knowledge workers, the ability to concentrate has become increasingly complicated. We seem to have lost both focus and the ability to foster it. We lost focus to the... Read More
Instinct: What Public Relations Can Learn from the Wild
Note: This is a contributed post by Samantha Virgil, an intern with NYC-based Spector PR. You’re absolutely in love with your dog, your pet fish or caged bird, but have you ever wondered what you can learn from animals... Read More
How PR can Integrate Industry Reading Efficiently into Workflow
“Industry reading.” Those are two words that have no business on a PR agency’s invoice. What client wants to pay for “reading?” Is there a metric attached – reading at so many words per minute? Or a knowledge measurement –... Read More
5 Things that College Didn’t Teach Me about PR
A contributed post by Sydney Holmquist College is simultaneously the longest and shortest time period for young adults. Wanting to be done with the endless exams and thick textbooks while not really being ready for the unexpected “real world” that... Read More
Don’t Sell Past the Close: 6 Lessons PR can Learn from Sales
Don’t sell past the close. The first time I heard that phrase I was pitching a former boss on a creative PR idea. It was always a lively debate with him, and you had to prove the value convincingly; so I came to... Read More
