What is PR? 141 PR and Comms Pros Explain What They Do for a Living
If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide...Read More
7 Perspectives on Confessions from an Anonymous PR Person
The online trade publication Digiday runs an anonymous confessional series for marketers. Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry. Recently, however, the column took aim at public relations agencies — Confessions...Read More
How PR Prepared Her for Inbound Marketing and a Role as a Martech CMO; Off Script No. 31: Nicole Wojno of UserIQ
Many years ago, I had a mentor that suggested the first 10 years of a career should be spent moving around and collecting skills. That’s one of the side benefits of growing up in tech PR – you are exposed...Read More
PR Salary 2018: Are You Earning What you are Worth?
[Note: This data is from 2018 – find the most current public relations salary data]. If you’re looking for a new public relations gig, then understanding current salary bands is important information for negotiating an offer. The same applies to...Read More
Public Relations: In History, at Crossroads and in the Future [UML]
There’s an old saying that the best business people aren’t student of business, but students of history. This allows them to see things in a grander context, and perhaps choose a path that avoids repetition. We study the past so...Read More
PR Salary 2017: Salary Survey Suggests Demand for Talent Tightening
[Note: This data is from 2017 – find the most current public relations salary data]. Good PR people are in demand, but hard to find and so, businesses seem to be upping the ante for talented communications professionals. Those are...Read More
The Ability to Focus is Becoming an Essential Marketing Skill
Focus is becoming an essential marketing skill. Amid the many distractions facing knowledge workers, the ability to concentrate has become increasingly complicated. We seem to have lost both focus and the ability to foster it. We lost focus to the...Read More
Instinct: What Public Relations Can Learn from the Wild
Note: This is a contributed post by Samantha Virgil, an intern with NYC-based Spector PR. You’re absolutely in love with your dog, your pet fish or caged bird, but have you ever wondered what you can learn from animals...Read More
How PR can Integrate Industry Reading Efficiently into Workflow
“Industry reading.” Those are two words that have no business on a PR agency’s invoice. What client wants to pay for “reading?” Is there a metric attached – reading at so many words per minute? Or a knowledge measurement –...Read More
5 Things that College Didn’t Teach Me about PR
A contributed post by Sydney Holmquist College is simultaneously the longest and shortest time period for young adults. Wanting to be done with the endless exams and thick textbooks while not really being ready for the unexpected “real world” that...Read More
![The Most Interesting Announcements from PR Tech Vendors in 2019 [PR Tech Sum]](https://www.swordandthescript.com/wp-content/uploads/2019/12/The-Most-Interesting-Announcements-from-PR-Tech-Vendors-in-2019-PR-Tech-Sum-150x150.jpg)
