Home > Social Media > The Ability to Focus is Becoming an Essential Marketing Skill

The Ability to Focus is Becoming an Essential Marketing Skill

The Ability to Focus is Becoming an Essential Marketing Skill

Focus is becoming an essential marketing skill.  Amid the many distractions facing knowledge workers, the ability to concentrate has become increasingly complicated.

We seem to have lost both focus and the ability to foster it.

We lost focus to the deluge email and a sizable helping of over-reliance.  I’m convinced the automatic email preview is liable for a decade’s worth of misplaced messages…would you mind sending that to me again?

We lost focus to the open office, a well-intended, but a misguided ergonomic idea. A few years ago, businesses destroyed office walls and lowered cubicles in the name of collaboration but the evidence is mounting that it severely degrades efficiency.

We lost focus to the web, a splendid invention of hyperlinks engineered to capture our attention…and keep it.  We might search the web with purpose, but get lost in the parade of pages. The popup, the slide-in, the call-to-action have paradoxically become both central to, and the bane of, marketing.

See these related posts:
7 Takeaways from Mindful Social Media Marketing [Book Review]
Viral Marketing: The Hope, Hype and Helplessness
The Psychology of More in Content Marketing and Social Media [UML]

We lost focus to social media, which has made interruption an art and science.

Active monthly users look good on an investor slide deck, but so too does time-on-page.

Many of the digital nudges by social media platforms aren’t things you need to know, but things the site wants to tell you; click here, look here, stay here, your friend likes…

The red alert icon, which once served as welcomed utility of notification, has been so overused by the social sites it is the algorithmic equivalent of crying wolf.

From meetings to conference calls to compliance training, the sheer deluge of interruptions in the modern office environment is a denouement waiting for critically acclaimed leadership.

Until then, focus remains an individual skill the modern marketer needs to work hard to hone.

Looking for a PR help with focus?
Give our services a try.  Talk to Us!

If you enjoyed this post, you might also like:
Marketing Strategy: The Looming Knowledge Crisis  

Photo credit: Flickr, Nick Page, Busy Street Double Exposure (CC BY 2.0)  

You may also like
CMO spending on paid media soars at the expense of talent, tech and agencies
3 interesting things CMOs revealed about marketing talent in this survey
3 marketing motions successful B2B software companies do differently than peers
Early stage B2B tech startups don’t invest enough in marketing [peer-reviewed study]
Read previous post:
Features Fidelity and Faux Pas of the Social Media Platforms
Features, Fidelity and Faux Pas of the Social Media Platforms [UML]

It’s been several years since social media has embarked down a path paved in payment.  The ability to drive results...