Dispelling 6 Myths PR Sometimes has about Content Marketing
Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The reporter responded she hadn’t seen the study yet and would review it.... Read More
Why PR Pros are so Versatile and the ‘Relations’ Part of PR Hasn’t Changed; Off Script No. 35: Michelle Garrett of Garrett Public Relations
A while back I started seeing her everywhere online in PR circles. If you look at all the publications to which she contributes, you can easily see why. Though she says writing has always been part of her career, her... Read More
3 PR Takeaways from the State of the Media Report by Cision
These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment, “journalists perceive they are now struggling to maintain the public’s trust.” In... Read More
Thought Leadership Actually Requires Thought and Leadership
The popular technology news site TechCrunch recently announced it was curtailing contributed content. It will stop considering unsolicited pitches from the public in favor of invitation-only contributions. Why the sudden change? Editor-in-Chief Matthew Panzarino and Senior Editor Jon Shieber underscore... Read More
How Frothy Words Drive PR and Media Coverage
Words matter and his word was frothy. Every time financial news broke, I’d ask him a question or two in reaction. His responses were usually pretty insightful, concise, and often became a source of a trend pitch we’d send to media... Read More
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What PR can Learn from Email Marketing [UML]
As a marketing tool, email doesn’t often get the respect it deserves, yet it remains a crucial across many functions in marketing: Email was one of the original owned media sources long before content marketing; Email was one of the... Read More
Beyond PR 101: 3 Truly Unique Pitching Tips [UML]
If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the... Read More
Product Placement meets Content Marketing meets Creative PR
Even the venerable NPR can be a sucker for a good marketing story every once in a while. And DC Comics scored big time. It’s creative PR. Adding Real Science to Science Fiction Remember that James Bond movie where James... Read More
Influencer Relations: How a Book Author Enchanted Bloggers
Guy Kawasaki has launched his newest book, Enchantment: The Art of Changing Hearts, Minds and Actions. I’m enchanted by his influencer relations strategy. Guy started an “online magazine rack” called Alltop which is a directory for blogs covering a range... Read More
5 Old School Tips for Relating to the Media
The other day I sent a note to some trusted members of my professional network to the effect that a reporter at a reputable business publication was seeking sources for a story I couldn’t help with. The message prompted one... Read More
