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Why Now Is the Time to Invest in Earned Media

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26 Jul 2022
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Frank Strong, MA, MBA
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In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact We all know the market has...
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3 Simple Tips for Getting Better Coverage of Your Surveys

3 Simple Tips for Getting Better Coverage of Your Surveys

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28 Jun 2022
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Frank Strong, MA, MBA
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The point of surveys is to discover things you didn’t know previously not to artificially create a conclusion that readers should buy your product I noticed a survey put out by a large technology company the other day. A press...
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Why PR Needs to Get Over its Strong Aversion to Sponsored Content

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24 Aug 2021
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Frank Strong, MA, MBA
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Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content A while back I was having trouble reaching one reporter for a client. I’ve...
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The Media Relations Struggle is Real; Experts Describe What it May Mean for PR

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27 Jul 2021
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Frank Strong, MA, MBA
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Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media The media relations struggle is real. Some 60% of respondents say media...
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Changing Relations with Business and Media: Summaries to 3 Studies for Communicators

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18 May 2021
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Frank Strong, MA, MBA
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One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights There’s a lot of talk lately about getting back to normal and while things are...
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How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]

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30 Mar 2021
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Frank Strong, MA, MBA
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Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too Business efforts on social media tends come in...
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Are Embargoes and Exclusives Still Useful in Media Relations?

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22 Sep 2020
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Frank Strong, MA, MBA
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0 Comment
52% of PR pros say embargoes are still useful but one in five disagrees; 64% of comms pros still find value in offering reporters exclusives. Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the...
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Public Relations and COVID-19 Studies Surface Challenges, Changes and Optimism

Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism  

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27 Jun 2020
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Frank Strong, MA, MBA
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Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. The recession of 2008 changed housing. The COVID-19 pandemic will certainly...
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Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

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09 Jun 2020
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Frank Strong, MA, MBA
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75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Three-quarters...
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Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists [UML]

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16 May 2020
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Frank Strong, MA, MBA
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Of all the media relations insights the best one is this: be relevant. These three studies polled 4,000 journalists and their answers all center on relevance. I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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