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How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]

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30 Mar 2021
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Frank Strong, MA, MBA
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Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too Business efforts on social media tends come in...
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Are Embargoes and Exclusives Still Useful in Media Relations?

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22 Sep 2020
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Frank Strong, MA, MBA
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0 Comment
52% of PR pros say embargoes are still useful but one in five disagrees; 64% of comms pros still find value in offering reporters exclusives. Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the...
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Public Relations and COVID-19 Studies Surface Challenges, Changes and Optimism

Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism  

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27 Jun 2020
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Frank Strong, MA, MBA
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0 Comment
Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. The recession of 2008 changed housing. The COVID-19 pandemic will certainly...
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Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

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09 Jun 2020
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Frank Strong, MA, MBA
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75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Three-quarters...
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Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists [UML]

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16 May 2020
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Frank Strong, MA, MBA
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0 Comment
Of all the media relations insights the best one is this: be relevant. These three studies polled 4,000 journalists and their answers all center on relevance. I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a...
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PR Tech Briefing Prezly is CRM for PR that’s Built on an Online Newsroom

Prezly is CRM for PR that’s Built on an Online Newsroom [PR Tech Briefing]

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29 Oct 2019
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Frank Strong, MA, MBA
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0 Comment
It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. So says Jesse Wynants, the founder and CEO of Prezly. The Belgium-based company takes customer relationship management (CRM) approach...
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New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes

New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes

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01 Oct 2019
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Frank Strong, MA, MBA
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0 Comment
The solution providers serving the PR and communications space have been busy. There were more product releases in September than in any other month, since I started tracking a list of 30 or so vendors about six months ago. You...
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Dispelling 6 Myths PR Sometimes has about Content Marketing

6 Myths about Content Marketing and the Role of PR

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26 Feb 2019
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Frank Strong, MA, MBA
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0 Comment
Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The reporter responded she hadn’t seen the study yet and would review it....
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Why PR Pros are so Versatile and the ‘Relations’ Part of PR Hasn’t Changed

Why PR Pros are so Versatile and the ‘Relations’ Part of PR Hasn’t Changed; Off Script No. 35: Michelle Garrett of Garrett Public Relations

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18 Dec 2018
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Frank Strong, MA, MBA
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0 Comment
A while back I started seeing her everywhere online in PR circles. If you look at all the publications to which she contributes, you can easily see why. Though she says writing has always been part of her career, her...
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3 PR Takeaways from the State of the Media Report by Cision

3 PR Takeaways from the State of the Media Report by Cision

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11 Apr 2017
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Frank Strong, MA, MBA
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0 Comment
These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment, “journalists perceive they are now struggling to maintain the public’s trust.”  In...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building sustainable, repeatable and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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