Why Now Is the Time to Invest in Earned Media
In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact We all know the market has...Read More
3 Simple Tips for Getting Better Coverage of Your Surveys
The point of surveys is to discover things you didn’t know previously not to artificially create a conclusion that readers should buy your product I noticed a survey put out by a large technology company the other day. A press...Read More
Why PR Needs to Get Over its Strong Aversion to Sponsored Content
Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content A while back I was having trouble reaching one reporter for a client. I’ve...Read More
The Media Relations Struggle is Real; Experts Describe What it May Mean for PR
Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media The media relations struggle is real. Some 60% of respondents say media...Read More
Changing Relations with Business and Media: Summaries to 3 Studies for Communicators
One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights There’s a lot of talk lately about getting back to normal and while things are...Read More
How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]
Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too Business efforts on social media tends come in...Read More
Are Embargoes and Exclusives Still Useful in Media Relations?
52% of PR pros say embargoes are still useful but one in five disagrees; 64% of comms pros still find value in offering reporters exclusives. Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the...Read More
Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism
Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. The recession of 2008 changed housing. The COVID-19 pandemic will certainly...Read More
Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt
75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Three-quarters...Read More
Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists [UML]
Of all the media relations insights the best one is this: be relevant. These three studies polled 4,000 journalists and their answers all center on relevance. I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a...Read More
