How Frothy Words Drive PR and Media Coverage
Words matter and his word was frothy. Every time financial news broke, I’d ask him a question or two in reaction. His responses were usually pretty insightful, concise, and often became a source of a trend pitch we’d send to media...Read More
![What PR can Learn from Email Marketing [UML]](https://www.swordandthescript.com/wp-content/uploads/2016/10/What-PR-can-Learn-from-Email-Marketing-UML-header.jpg)
What PR can Learn from Email Marketing [UML]
As a marketing tool, email doesn’t often get the respect it deserves, yet it remains a crucial across many functions in marketing: Email was one of the original owned media sources long before content marketing; Email was one of the...Read More
Beyond PR 101: 3 Truly Unique Pitching Tips [UML]
If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the...Read More
Product Placement meets Content Marketing meets Creative PR
Even the venerable NPR can be a sucker for a good marketing story every once in a while. And DC Comics scored big time. It’s creative PR. Adding Real Science to Science Fiction Remember that James Bond movie where James...Read More
Influencer Relations: How a Book Author Enchanted Bloggers
Guy Kawasaki has launched his newest book, Enchantment: The Art of Changing Hearts, Minds and Actions. I’m enchanted by his influencer relations strategy. Guy started an “online magazine rack” called Alltop which is a directory for blogs covering a range...Read More
5 Old School Tips for Relating to the Media
The other day I sent a note to some trusted members of my professional network to the effect that a reporter at a reputable business publication was seeking sources for a story I couldn’t help with. The message prompted one...Read More
