HOME ABOUT US LEADERSHIP SERVICES SPEAKING PRIVACY and DISCLOSURES PITCHES! READ ME! IN THE NEWS CONTACT
Facebook
Linkedin
Pinterest
Rss
Twitter
  • PR
  • Marketing
  • Social Media
  • PR
  • Marketing
  • Social Media
You Are Not Your Target Audience [False Consensus Effect]

You Are Not Your Target Audience [False Consensus Effect]

/
18 Jan 2022
/
Frank Strong, MA, MBA
/
0 Comment
Every now and then I’ll hear a marketer say, “I’m the target audience.” As such, the marketer assumes their target audience has the same view of the world as they do. The reality is, they probably don’t. This is a...
Read More

Why “Disruption” is a Terrible Message for Prospects in B2B Marketing

/
10 Aug 2021
/
Frank Strong, MA, MBA
/
0 Comment
Somewhere around 2014 or 2015, several colleagues and I stepped off a plane in San Francisco to attend an industry conference. We were eager to get to the conference center, but there was one big problem: the taxi line was...
Read More

The Meaning of Staying “On Message”

/
15 Sep 2020
/
Frank Strong, MA, MBA
/
0 Comment
Staying “on message” is about staying on meaning. It’s not about word choice. There are many ways to say hello that carry the same message. The purpose of messaging is to help a business speak with focus, cohesion and consistency....
Read More

      

banner
banner
banner
banner
banner
banner

Verified Veteran-Owned Small Business

banner

Popular Posts

B2B Sales Cycles Get Longer and Involve More Decision Makers
/
0 Comment
/
30 Nov 2021
8 Innovations in Public Relations Technology to Watch
/
0 Comment
/
19 Jan 2021
Wake of the Pandemic: Businesses Value the Role of PR and Communications More than Ever [Survey]
/
0 Comment
/
30 Jun 2021
10 Timeless Creative PR Ideas
10 Timeless Creative PR Ideas for Public Relations Professionals
/
7 Comments
/
03 Dec 2013

Recent Posts

  • What PR Technology Vendors Don’t Understand about Spreadsheets [PR Tech Sum]
  • 3 Simple Tips for Getting Better Coverage of Your Surveys
  • Why It’s Important to Maintain Marketing and PR Budgets in a Recession
  • Is Video Worth the Cost in B2B Marketing?
  • After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention
  • Selfish Altruism: Ned Lundquist on Origins of the JOTW and an Appeal to Take the Annual Comms Survey
  • B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]
  • Do You Work in Comms? Please Take the 5th Annual JOTW Comms Survey for 2022
  • Spending on PR Software Growing Again, Study Finds
  • The 6 Top B2B Content Formats Buyers Find Most Valuable
  • About Us
  • Leadership
  • Services
  • Speaking
  • In The News
  • Contact

About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

banner
© 2022 Sword and the Script Media, LLC. All Rights Reserved.
This website uses cookies to improve your experience. You can choose what you wish to do. Accept Reject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT