HOME BACKSTORY ABOUT FRANK STRONG CONSULTING SERVICES SPEAKING PRIVACY and DISCLOSURES PITCHES! READ ME! IN THE NEWS CONTACT
Facebook
Linkedin
Pinterest
Rss
Twitter
  • PR
  • Marketing
  • Social Media
  • PR
  • Marketing
  • Social Media

B2B Content Amplification in 2023: A Sure Way to Get More out of Marketing’s Investment in Content 

/
15 Nov 2022
/
Frank Strong, MA, MBA
/
0 Comment
75% of marketers say they don’t spend enough time on B2B content amplification because they don’t have time (77%) – they are too busy making more content they also won’t have time to amplify If you’ve been in marketing for...
Read More

Plain Language Usually Wins 

/
18 Oct 2022
/
Frank Strong, MA, MBA
/
0 Comment
Occam’s Razor is a law in problem-solving that means where there are a lot of competing explanations, the simplest explanation is usually the right one. I tend to think this notion is applicable to marketing and PR – it’s the...
Read More

The Top Complaints B2B Sales and Marketing Have about Each Other

/
12 Jul 2022
/
Frank Strong, MA, MBA
/
0 Comment
Both sales and marketing cite a “lack of willingness to collaborate” and say “communication” is the top barrier to correcting the problem A big part of problem-solving is clearly identifying the issue. A survey of 329 B2B sales and marketing...
Read More

Good Job! Complimenting Competitors in Marketing can Tip Sales in Your Favor [Research]

/
19 Oct 2021
/
Frank Strong, MA, MBA
/
0 Comment
Research out the Fuqua School of Business involving 4,000 people finds complimenting competitors likely to tip buyers in your favor I’ve had many clients and former employers that were sensitive to any mention of the competition over the years. Among...
Read More

What Makes Marketing and PR so Hard [in 30 Seconds or Less]

/
29 Jun 2021
/
Frank Strong, MA, MBA
/
0 Comment
I’ve shared this idea a couple of times before, but it still seems so relevant: Just because a message is sent doesn’t mean it’s been received. Just because it’s been received doesn’t mean it’s been understood. Just because it’s been...
Read More
An Eclectic but Intriguing Mix of 32 Statistics that Sum Up PR and Marketing in 2019 (1)

An Eclectic but Intriguing Mix of 32 Statistics that Summarize Public Relations and Marketing in 2019

/
24 Dec 2019
/
Frank Strong, MA, MBA
/
0 Comment
I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. For the last few years, I go back through every post and pull out the most interesting statistics...
Read More
Martech is NOT Marketing

Martech is NOT Marketing; Long Live Marketing

/
30 Jul 2019
/
Frank Strong, MA, MBA
/
0 Comment
Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. Enterprise search is not knowledge management. A press release is not public relations. A...
Read More

The Case For and Against Gated Content and Registration Pages

/
11 Jun 2019
/
Frank Strong, MA, MBA
/
0 Comment
Marketing is sometimes like politics. Two people can read the same report and draw different conclusions. Typically, those conclusions support whatever you believed before reading it. It’s a bit like that with gated content. Marketers tend to be for it...
Read More
Writing Labels and Cohorts; Words Really Do Matter

Writing, Labels and Cohorts; Words Really Do Matter [UML]

/
22 Apr 2017
/
Frank Strong, MA, MBA
/
0 Comment
Richard Laermer once noted that words have become disposable. Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore.  At least not to the degree we did when we had...
Read More
         

banner
banner
banner
banner
banner
banner
banner
banner

Verified Veteran-Owned Small Business

banner

Popular Posts

The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]
/
0 Comment
/
04 Jan 2022
How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]
/
0 Comment
/
30 Mar 2021
Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]
/
0 Comment
/
12 Jan 2021
positioning strategies PR
9 Timeless PR Positioning Strategies
/
9 Comments
/
03 Apr 2014
Should the Public Relations Report to the CEO or CMO?
/
0 Comment
/
30 Jun 2020

Recent Posts

  • The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media
  • A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023
  • An “Interview” with ChatGPT: What is Public Relations? How has PR Changed? Will Artificial Intelligence Replace Comms Pros?
  • The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022
  • Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023
  • The 13 Most Popular Blog posts on Sword and the Script in 2022
  • Survey Says Successful Bloggers Do these 5 Things Differently
  • It’s the Subscribed Audience! B2B Marketers are Missing the Point of Content Marketing
  • PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR
  • B2B Content Amplification in 2023: A Sure Way to Get More out of Marketing’s Investment in Content 
  • About Us
  • About Frank Strong
  • Services
  • Speaking
  • In The News
  • Contact

About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

banner
© 2023 Sword and the Script Media, LLC. All Rights Reserved.
This website uses cookies to improve your experience. You can choose what you wish to do. Accept Reject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT