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Good Job! Complimenting Competitors in Marketing can Tip Sales in Your Favor [Research]

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19 Oct 2021
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Frank Strong, MA, MBA
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0 Comment
Research out the Fuqua School of Business involving 4,000 people finds complimenting competitors likely to tip buyers in your favor I’ve had many clients and former employers that were sensitive to any mention of the competition over the years. Among...
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What Makes Marketing and PR so Hard [in 30 Seconds or Less]

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29 Jun 2021
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Frank Strong, MA, MBA
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0 Comment
I’ve shared this idea a couple of times before, but it still seems so relevant: Just because a message is sent doesn’t mean it’s been received. Just because it’s been received doesn’t mean it’s been understood. Just because it’s been...
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An Eclectic but Intriguing Mix of 32 Statistics that Sum Up PR and Marketing in 2019 (1)

An Eclectic but Intriguing Mix of 32 Statistics that Summarize Public Relations and Marketing in 2019

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24 Dec 2019
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Frank Strong, MA, MBA
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I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. For the last few years, I go back through every post and pull out the most interesting statistics...
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Martech is NOT Marketing

Martech is NOT Marketing; Long Live Marketing

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30 Jul 2019
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Frank Strong, MA, MBA
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0 Comment
Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. Enterprise search is not knowledge management. A press release is not public relations. A...
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The Case For and Against Gated Content and Registration Pages

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11 Jun 2019
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Frank Strong, MA, MBA
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0 Comment
Marketing is sometimes like politics. Two people can read the same report and draw different conclusions. Typically, those conclusions support whatever you believed before reading it. It’s a bit like that with gated content. Marketers tend to be for it...
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Writing Labels and Cohorts; Words Really Do Matter

Writing, Labels and Cohorts; Words Really Do Matter [UML]

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22 Apr 2017
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Frank Strong, MA, MBA
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0 Comment
Richard Laermer once noted that words have become disposable. Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore.  At least not to the degree we did when we had...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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