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Breaking Down Current Trends in Influencer Marketing 6 Takeaways from a Global Survey by Talkwalker

Breaking Down Current Trends in Influencer Marketing: 6 Takeaways from a Global Survey by Talkwalker

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05 Mar 2019
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Frank Strong, MA, MBA
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0 Comment
Influencer marketing has been around a while, but it’s largely shuffled along as an experiment. For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a very big problem today: noise and clutter. I define...
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3 Studies that Challenge Marketing Assumptions

3 Studies that Challenge Marketing Assumptions [UML]

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11 Nov 2017
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Frank Strong, MA, MBA
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0 Comment
Assumptions are akin to a heuristic – an imperfect method of decision making that’s “good enough” and saves time. When assumptions are right, everything goes smoothly.  But when they are wrong, the rest can go horribly wrong. Assumptions are essential...
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Writing Labels and Cohorts; Words Really Do Matter

Writing, Labels and Cohorts; Words Really Do Matter [UML]

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22 Apr 2017
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Frank Strong, MA, MBA
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0 Comment
Richard Laermer once noted that words have become disposable. Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore.  At least not to the degree we did when we had...
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Influence or Popularity? Examining Influencer Marketing

Influence or Popularity? Examining Influencer Marketing

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01 Nov 2016
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Frank Strong, MA, MBA
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3 Comments
She doesn’t have any Twitter followers.  She doesn’t have a Facebook page or Snapchat account.  She has never published a blog post, or an article for a leading association of business  communicators, or given a formal presentation. Yet people like...
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Influencer Relations Magic Middle vs

Influencer Relations: Magic Middle vs. the A-List

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28 Jun 2016
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Frank Strong, MA, MBA
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0 Comment
Brands often want A-list influencers advocating on their behalf, but there are drawbacks. Big influencers sometimes come with big egos, big price tags, but maybe not such big results. In other words, influencer marketing with the big names may not...
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Are Tradeshows still a Good Place for PR Launches

Are Trade Shows still a Good Place for PR Launches?

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26 Aug 2014
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Frank Strong, MA, MBA
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0 Comment
One hundred and forty-seven. That’s the number of pre-trade show pitches one blogger told me he had received in a sidebar conversation last week. For the most part, he runs his blog like a traditional news site, clearly has good...
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Infographic: Influence Marketing Predictions

Infographic: Influence Marketing Predictions

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12 Apr 2014
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Frank Strong, MA, MBA
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0 Comment
Not too long ago, Gina Gulberti of Augure, a European-based PR and marketing software vendor, reached out to me with a few questions on influence marketing. When I answered her questions I figured it she would use them for a blog post and that would...
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A few more compelling thoughts on influence vs. popularity

Influence vs. Popularity: 3 Defining Differences

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13 Feb 2012
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Frank Strong, MA, MBA
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0 Comment
Last week Arik Hanson published a guest blog I wrote on the difference between influence and popularity.   The post boils down to these two paragraphs: Ashton Kutcher, though intensely popular, probably lacks the credibility to pitch expensive Nikon cameras to...
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Holy Kaw How PR can enchant bloggersv

Influencer Relations: How a Book Author Enchanted Bloggers

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08 Mar 2011
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Frank Strong, MA, MBA
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0 Comment
Guy Kawasaki has launched his newest book, Enchantment: The Art of Changing Hearts, Minds and Actions. I’m enchanted by his influencer relations strategy. Guy started an “online magazine rack” called Alltop which is a directory for blogs covering a range...
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NEWS, ROMANS, & 3 MYTHS OF SOCIAL MEDIA INFLUENCE

News, Romans, & 3 myths of social media influence

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24 Aug 2010
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Frank Strong, MA, MBA
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0 Comment
Influence is easier to define than identify who has it, although to borrow a phrase, we know it when we see it. It seems to me we know more about its effect than we do its composition and it is...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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