Breaking Down Current Trends in Influencer Marketing: 6 Takeaways from a Global Survey by Talkwalker
Influencer marketing has been around a while, but it’s largely shuffled along as an experiment. For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a very big problem today: noise and clutter. I define...Read More
3 Studies that Challenge Marketing Assumptions [UML]
Assumptions are akin to a heuristic – an imperfect method of decision making that’s “good enough” and saves time. When assumptions are right, everything goes smoothly. But when they are wrong, the rest can go horribly wrong. Assumptions are essential...Read More
Writing, Labels and Cohorts; Words Really Do Matter [UML]
Richard Laermer once noted that words have become disposable. Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had...Read More
Influence or Popularity? Examining Influencer Marketing
She doesn’t have any Twitter followers. She doesn’t have a Facebook page or Snapchat account. She has never published a blog post, or an article for a leading association of business communicators, or given a formal presentation. Yet people like...Read More
Influencer Relations: Magic Middle vs. the A-List
Brands often want A-list influencers advocating on their behalf, but there are drawbacks. Big influencers sometimes come with big egos, big price tags, but maybe not such big results. In other words, influencer marketing with the big names may not...Read More
Are Trade Shows still a Good Place for PR Launches?
One hundred and forty-seven. That’s the number of pre-trade show pitches one blogger told me he had received in a sidebar conversation last week. For the most part, he runs his blog like a traditional news site, clearly has good...Read More
Infographic: Influence Marketing Predictions
Not too long ago, Gina Gulberti of Augure, a European-based PR and marketing software vendor, reached out to me with a few questions on influence marketing. When I answered her questions I figured it she would use them for a blog post and that would...Read More
Influence vs. Popularity: 3 Defining Differences
Last week Arik Hanson published a guest blog I wrote on the difference between influence and popularity. The post boils down to these two paragraphs: Ashton Kutcher, though intensely popular, probably lacks the credibility to pitch expensive Nikon cameras to...Read More
Influencer Relations: How a Book Author Enchanted Bloggers
Guy Kawasaki has launched his newest book, Enchantment: The Art of Changing Hearts, Minds and Actions. I’m enchanted by his influencer relations strategy. Guy started an “online magazine rack” called Alltop which is a directory for blogs covering a range...Read More
News, Romans, & 3 myths of social media influence
Influence is easier to define than identify who has it, although to borrow a phrase, we know it when we see it. It seems to me we know more about its effect than we do its composition and it is...Read More
