5 creative B2B marketing examples
Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. That may be a good enough...Read More
![3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]](https://www.swordandthescript.com/wp-content/uploads/2019/02/s_3-Landmark-Studies-that-Sum-Up-the-State-of-Creativity-for-the-CMO-UML.jpg)
3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]
The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point...Read More
How Creative, Agile and Metrics can Sing in Marketing Harmony [UML]
Agile marketing is not a marketing strategy but rather a management technique for executing a marketing strategy — getting the right priorities done. Years ago, I spoke to a CMO that said, “I don’t invest in anything I can’t directly...Read More
![Libraries Long-Term Value and the Influence of Creativity in Content Marketing [UML]](https://www.swordandthescript.com/wp-content/uploads/2018/02/Libraries-Long-Term-Value-and-the-Influence-of-Creativity-in-Content-Marketing-UML.jpg)
Libraries, Long-Term Value and the Influence of Creativity in Content Marketing [UML]
One of the risks in marketing is the tendency we all have to get caught in a habit. We all develop a certain way of doing things, and we convince ourselves this is the only way to do it, even...Read More
If there is a Best Practice in Marketing, it’s Being Different
How do you get attention in a crowded room full of loud conversation? One technique is to stand up and tap a wine glass with a utensil. This has become a proven method for obtaining the attention of a room...Read More
![Creative Storytelling as the Soul of B2B Marketing [UML]](https://www.swordandthescript.com/wp-content/uploads/2017/02/Creative-Storytelling-as-the-Soul-of-B2B-Marketing-UML.jpg)
Creative Storytelling as the Soul of B2B Marketing [UML]
It’s far too easy to say that B2B technology is dull. That’s just an excuse when the central responsibility of the creative marketer is to convert the uninteresting into something interesting. Too often we fall into the trap of describing...Read More
Repurpose Does Not Mean Regurgitate in Content Marketing
Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but...Read More
Personal Injury Lawyer Schools Marketers on Viral Marketing
Every marketer wants to go “viral” – the enduring mission to be the next Old Spice, the next Dollar Shave Club, or Oreo. Oreo in particular, is especially compelling because it segues to disruptive thinking, lawyers and the notion of...Read More
5 Creative Marketing, PR and Social Media Ideas
If reading too much can suppress creative thinking, then so too can habit. Sure, Aristotle said excellence is not an act, but a habit, but how easy is it for marketers to fall into a pattern? The same old pattern....Read More
Seriously Fun Analysis: Google’s Android KitKat PR Stunt
Who would have known a candy bar could make such headlines? After all, when was the last time chocolate earned this level of media? I’d suggest I was chocolate covered grasshoppers – and that was a PR stunt too. Before...Read More
