If You Had One Wish For Creative Marketing…
When I was a little boy, I had what I thought was a brilliant idea about wishes. Should I ever free a genie from a lamp and be granted three wishes, my third wish would be a wish for an infinite...Read More
Art or Science: The difference between a puzzle and a mystery for creative marketing and PR
There’s an old saying that half of all advertising budgets are wasted but marketers never know which half. That phrase was coined long before the rich analytics the web provides. That might lead us to believe we could figure out...Read More
5 Creative PR and Marketing Ideas
Not everyone gets feedback from David Pouge or Robert Scoble for their PR pitches, but creative PR and marketing ideas do have a way of earning the right attention all on their own – and hopefully from customers. I like...Read More
7 Creative Social Media and PR Ideas
There are a lot of case studies on some pretty clever uses of social media for marketing, but here are a few points that strike me as being unique. I’m not sure “marketing” is the right word, but to my...Read More
