Highlights from the State of Blogging in 2017 Survey
It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fairly small group. That’s one surprising conclusion... Read More
Influencer Relations: How a Book Author Enchanted Bloggers
Guy Kawasaki has launched his newest book, Enchantment: The Art of Changing Hearts, Minds and Actions. I’m enchanted by his influencer relations strategy. Guy started an “online magazine rack” called Alltop which is a directory for blogs covering a range... Read More
A Post about Most Popular Posts
Most popular posts. Some people love them and some people hate them. I like them. I’ve done my own as you can see: Top 7 posts on Sword and the Script in 2010. Why? Here are three reasons: a. Trends:... Read More
Relating to Bloggers vs. Relating to Media
by Frank Strong Paul Dyer wrote, “You PITCH Media. You ALERT Bloggers,” on a very well thought out post (his site now appears defunct). Succinct. Useful. This struck me as sage advice. One successful PR professional, who’s name will remain unmentioned... Read More
7 PR Strategies for Dealing with a Negative Blogger
By all indications, we were having a successful technology product launch. We had pre-briefed select media, analysts and influential bloggers and publicly announced an innovative product at a Gartner trade show. The buzz was good…no in fact, the buzz was... Read More
