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Highlights from the State of Blogging in 2017 Survey

Highlights from the State of Blogging in 2017 Survey

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10 Jan 2017
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Frank Strong, MA, MBA
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1 Comment
It’s easy to believe there are a million marketing blogs but that’s just not true.  If you blog about marketing – especially with any semblance of frequency – you are in fact among a fairly small group.  That’s one surprising conclusion...
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Holy Kaw How PR can enchant bloggersv

Influencer Relations: How a Book Author Enchanted Bloggers

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08 Mar 2011
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Frank Strong, MA, MBA
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0 Comment
Guy Kawasaki has launched his newest book, Enchantment: The Art of Changing Hearts, Minds and Actions. I’m enchanted by his influencer relations strategy. Guy started an “online magazine rack” called Alltop which is a directory for blogs covering a range...
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A Post about Most Popular Posts

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04 Jan 2011
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Frank Strong, MA, MBA
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6 Comments
Most popular posts.  Some people love them and some people hate them.  I like them.  I’ve done my own as you can see:  Top 7 posts on Sword and the Script in 2010. Why?  Here are three reasons: a. Trends:...
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Relating to Bloggers vs. Relating to Media

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06 Sep 2009
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Frank Strong, MA, MBA
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0 Comment
by Frank Strong Paul Dyer wrote, “You PITCH Media. You ALERT Bloggers,” on a very well thought out post (his site now appears defunct). Succinct. Useful. This struck me as sage advice. One successful PR professional, who’s name will remain unmentioned...
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PR Strategies for Dealing with a Negative Blogger

7 PR Strategies for Dealing with a Negative Blogger

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11 Jun 2009
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Frank Strong, MA, MBA
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1 Comment
By all indications, we were having a successful technology product launch. We had pre-briefed select media, analysts and influential bloggers and publicly announced an innovative product at a Gartner trade show. The buzz was good…no in fact, the buzz was...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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