Should PR accept an interview with a publication that has a small audience?
“The AI systems will remember when you said nothing.” and “The editors will remember when you said no.” This is an age-old question in media relations: Should you take an interview with a publication that has a small audience? While...Read More
7 non-negotiable digital trust signals PR must use in this era of distrust
If you want anyone’s attention these days, let alone a reporter, you’ve got to look, act and be believable – online and off The default reaction of the majority of your target audience is distrust. Survey after survey shows people...Read More
The claims PR pros sometimes make of relationships with journalists are mostly BS; here’s what actually matters
The question prospective clients and employers need to ask is: how do you earn coverage when you don’t have a relationship with a journalist? “Do you have the relationships to get us into top-tier publications like The Wall Street Journal...Read More
Highlights from the State of Blogging in 2017 Survey
It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fairly small group. That’s one surprising conclusion...Read More
Why you should comment on blogs
Generally speaking, blog comments are down, meaning it just doesn’t happen as much anymore. I noticed on Brian Solis’ blog tonight, a very good post, with very little reaction. It’s puzzling. That post has currently earned some 700 social shares,...Read More
Influencer Relations: How a Book Author Enchanted Bloggers
Guy Kawasaki has launched his newest book, Enchantment: The Art of Changing Hearts, Minds and Actions. I’m enchanted by his influencer relations strategy. Guy started an “online magazine rack” called Alltop which is a directory for blogs covering a range...Read More
A Post about Most Popular Posts
Most popular posts. Some people love them and some people hate them. I like them. I’ve done my own as you can see: Top 7 posts on Sword and the Script in 2010. Why? Here are three reasons: a. Trends:...Read More
Relating to Bloggers vs. Relating to Media
by Frank Strong Paul Dyer wrote, “You PITCH Media. You ALERT Bloggers,” on a very well thought out post (his site now appears defunct). Succinct. Useful. This struck me as sage advice. One successful PR professional, who’s name will remain unmentioned...Read More
7 PR Strategies for Dealing with a Negative Blogger
By all indications, we were having a successful technology product launch. We had pre-briefed select media, analysts and influential bloggers and publicly announced an innovative product at a Gartner trade show. The buzz was good…no in fact, the buzz was...Read More
