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by Frank Strong

Generally speaking blog comments are down, meaning it just doesn’t happen as much any more.  I noticed on Brian Solis’ blog tonight, a very good post, with very little reaction. It’s puzzling.  That post has currently earned some 700 social shares, with but just three comments (currently).

Just the other day I was having this conversation with my colleague, about Gini Dietrich’s blog. Gini’s got a fraction of the followers Brian has, but so many more comments (of late).

I’m not trying to make a comparison here, Brian is a personable, engaging and nice guy.  He’s one of the original social media adopters — and was talking about this social media stuff long before many people understood what he was talking about.  He was light years ahead of the rest of the world.  I hope your PR recovery is still going well, Brian! :-)

And Gini, I don’t have compliments that suit her.  She’s the type of person that despite her busy schedule, knows how to make you feel like she’s talking directly to you and you’re the most important thing in the world.  It’s not something that can be taught. That’s a gift.

All this is a long winded way to say we should be commenting on blogs.  Back in April, Ken Mueller wrote an excellent post on 6 reasons you should comment on other blogs.  Tonight, I watched Rand Fishkin’s video on blog comments (posted nearby) and it just struck me that this is a topic that merits, well,  comment.  (It also motivated me to go back to Brian’s post earlier and comment; I had read the post, closed the page and moved on despite having a strong opinion, I hadn’t shared it and wasn’t planning to until watching Rand’s video).

There’s three pieces of advice I’d add to Ken’s post and Rand’s video:

1. Make a goal to comment on at least 3-5 posts a week.

2. Only comment on posts where you have something to say.

3.  If you are missing your goal and don’t have anything to say, read more posts until you meet your goal.

How about you? Comments up? Down? Do you comment or just lurk, like I was going to do on Brian’s post?

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