PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]
Summary of PR tech news from the last 60 days: Meltwater, PRophet and Muck Rack have new AI features; Notified updates IR platform; Meltwater acquisition by a private fund to proceed; PR tech mentions, new PR stats and content picks....Read More
Press Releases Might Soon be Displayed in an Office Elevator Near You [PR Tech Sum No. 42]
This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Some gas stations have...Read More
Competition Among All-in-One PR Software Tools Heats Up [PR Tech Sum No. 28]
Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings This is a humdinger of a...Read More
8 Innovations in Public Relations Technology to Watch
Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution Years ago, I had the opportunity to be a PR director for...Read More
Earned Media vs. Media Relations [PR Tech Sum No. 15]
Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004...Read More
PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum No. 9]
Welcome to the first PR technology summary (PR tech sum) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology....Read More
Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]
Few in PR had ever heard of Notified or its parent company. So, it wasn’t surprising that few paid attention when a US-based company acquired Notified last April. Yet if the name rings a bell, the company has been working...Read More
