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marketing in a recession

Why It’s Important to Maintain Marketing and PR Budgets in a Recession

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21 Jun 2022
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Frank Strong, MA, MBA
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0 Comment
Think of the economy as a networking room. When times are good that room is crowded, loud and noisy. It’s hard to communicate. When the economy goes south, that room goes quiet which offers a marked advantage for businesses that...
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Is Marketing Getting Harder or Easier

ROI: Is Marketing Getting Harder or Easier?

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15 Mar 2016
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Frank Strong, MA, MBA
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0 Comment
It’s never been easier to get a message out than it is today.  Marketing is surely getting easier. Yet prospects also require more touch points – twice or triple the work – along the buyer’s journey. Marketing is seemingly getting...
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New Golden Age of Marketing

McKinsey: 5 Factors Driving a New Golden Age of Marketing

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03 Mar 2015
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Frank Strong, MA, MBA
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0 Comment
McKinsey & Company gave marketing organizations a nudge in February when it published an article on its site titled:  The dawn of marketing’s new golden age. In context, the management consulting firm says advances in technology are propelling marketing into...
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Auto Dealerships Coffee and Same Store Sales

Auto Dealerships, Coffee and Same Store Sales

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03 Jun 2009
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Frank Strong, MA, MBA
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0 Comment
  Same store sales are a key industry metric for the retail industry that allows analysts or market researchers to distinguish between revenue growth from existing store and sales from new stores. This metric goes to the heart of why Chrysler...
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Data Points for the Marketing and PR Industry

9 Data Points for the Marketing and PR Industry

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27 May 2009
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Frank Strong, MA, MBA
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0 Comment
How big is the PR market? There are numerous reports and none of them strike me as conclusive or especially authoritative, but the ballpark number I’ve concluded is about $10 billion. In the course of research, I’ve stumbled on a number of...
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Marketing in a Recession Asia Air Takes Off

Marketing in a Recession: Asia Air Takes Off

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03 Apr 2009
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Frank Strong, MA, MBA
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0 Comment
“When other airlines slashed advertising during the SARS scare in 2003, AirAsia tripled its spending,” wrote The Economist about the low-cost airline, Asia Air, that has defied expectations. As I’ve written before, marketing is akin to having a conversation in...
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Marketing in a Recession

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06 Feb 2009
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Frank Strong, MA, MBA
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1 Comment
by Frank Strong When tough times hit marketing is often among the first budgets business leaders look to cut. From a financial standpoint, this is an easy decision because marketers often struggle make an empirical cost-benefit case for many of their programs,...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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