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Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

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29 Feb 2020
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Frank Strong, MA, MBA
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0 Comment
Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form A long time ago an agency owner called me into her office. I was being put on a client account that was deemed...
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How Long Should a Blog Post be in 2019 And Other Key Blogging Statistics

How Long Should a Blog Post Be? [Useful Blogging Statistics]

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12 Feb 2019
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Frank Strong, MA, MBA
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0 Comment
A survey of 1,000 bloggers found the average blog post is about 1,100 words long and takes an average of 3.5 hours to write. While length doesn’t necessarily equal quality, bloggers that write longer posts generally report better results.  Writers...
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3 Timeless Secrets of Highly Successful Bloggers

3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]

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28 Nov 2017
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Frank Strong, MA, MBA
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0 Comment
What separates successful bloggers from those that aren’t can be distilled down to three habits: They invest time. They write quality posts. They do this consistently. That’s according to the results of a survey of 1,377 bloggers conducted by Orbit...
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How Long Should a Blog Post Be

How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

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07 Feb 2017
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Frank Strong, MA, MBA
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3 Comments
If you’re looking for short and easy answers to common blogging questions, here you go: How long should a blog post be? Answer: 1,000 words. How long should it take to write a blog post? Answer:  3 hours and 16...
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Highlights from the State of Blogging in 2017 Survey

Highlights from the State of Blogging in 2017 Survey

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10 Jan 2017
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Frank Strong, MA, MBA
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1 Comment
It’s easy to believe there are a million marketing blogs but that’s just not true.  If you blog about marketing – especially with any semblance of frequency – you are in fact among a fairly small group.  That’s one surprising conclusion...
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Shopping for Content Marketing in the Discount Store [UML]

Shopping for Content Marketing in the Discount Store [UML]

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20 Aug 2016
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Frank Strong, MA, MBA
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0 Comment
There may well be a disconnect between strategy and execution in B2B marketing. While businesses usually don’t think twice about investing in research, personas and messaging platforms, when it comes to execution, someone is usually counting pennies.  It seems to...
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Quality Content Devices Sales and Crisis Unscripted Marketing Links

Quality Content: Devices, Sales and Crisis; Unscripted Marketing Links

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04 Jun 2016
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Frank Strong, MA, MBA
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0 Comment
What makes quality content? Quality content often sparks a discussion that’s seemingly subjective before, and empirical, after publishing. That is until an author toils over an article only to see it capture nary an eyeball.  Meanwhile, the piece that is written hurriedly, and...
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Useful Marketing Links Moms Lead Forms and Long Form

Unscripted Marketing Links: Moms, Lead Forms and Long Form

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07 May 2016
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Frank Strong, MA, MBA
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0 Comment
After hours and hours of time invested in researching small business accounting programs, he felt like he wasn’t any better off. Why?  Because there are so many opposing opinions on the web it’s hard to get a sense of consensus....
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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