Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]
Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form A long time ago an agency owner called me into her office. I was being put on a client account that was deemed...Read More
3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]
What separates successful bloggers from those that aren’t can be distilled down to three habits: They invest time. They write quality posts. They do this consistently. That’s according to the results of a survey of 1,377 bloggers conducted by Orbit...Read More
How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]
If you’re looking for short and easy answers to common blogging questions, here you go: How long should a blog post be? Answer: 1,000 words. How long should it take to write a blog post? Answer: 3 hours and 16...Read More
Highlights from the State of Blogging in 2017 Survey
It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fairly small group. That’s one surprising conclusion...Read More
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Shopping for Content Marketing in the Discount Store [UML]
There may well be a disconnect between strategy and execution in B2B marketing. While businesses usually don’t think twice about investing in research, personas and messaging platforms, when it comes to execution, someone is usually counting pennies. It seems to...Read More
Quality Content: Devices, Sales and Crisis; Unscripted Marketing Links
What makes quality content? Quality content often sparks a discussion that’s seemingly subjective before, and empirical, after publishing. That is until an author toils over an article only to see it capture nary an eyeball. Meanwhile, the piece that is written hurriedly, and...Read More
Unscripted Marketing Links: Moms, Lead Forms and Long Form
After hours and hours of time invested in researching small business accounting programs, he felt like he wasn’t any better off. Why? Because there are so many opposing opinions on the web it’s hard to get a sense of consensus....Read More
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