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Comms Pros Explain How Communications Work Has Changed

Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

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25 Oct 2022
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Frank Strong, MA, MBA
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90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly Most communicators say the volume of work has grown, but so too has the variety of work. Nine in...
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Communications Influence with C-Suite Grows [Gartner Survey]

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22 Mar 2022
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Frank Strong, MA, MBA
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Along with influence, 72%  of communications leaders also say their teams are larger than a year ago, however, staff resignation rate is alarming – analysts point to a lack of flex work options According to Gartner, 83% of communications leaders...
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PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations

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17 Aug 2021
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Frank Strong, MA, MBA
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88% of PR pros say creativity is more important in the era of Covid I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey (overview, challenges and the media relations struggle). This...
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3 Keys to Running Successful Internal M&A Comms Campaigns [Guest Post]

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08 Dec 2020
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Frank Strong, MA, MBA
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Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post Communicating during mergers and acquisitions can be overwhelming, but it doesn’t...
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Want the Fastest Growth in Business? Take Care of Your Employees First, Study Says

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05 Nov 2020
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Frank Strong, MA, MBA
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Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster If you take care of your employees, they’ll take care of your customers, and everything else will fall in place. That was one CEO’s...
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$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

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01 Sep 2020
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Frank Strong, MA, MBA
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0 Comment
Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. That’s hard to believe – that we are somehow closer to...
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Should the Public Relations Report to the CEO or CMO?

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30 Jun 2020
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Frank Strong, MA, MBA
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0 Comment
Many corporate public relations shops report to the CMO but PR professionals argue the function should report to the CEO; the “right” answer probably depends on the organization Whenever an organization gets an inquiry it isn’t sure how to deal...
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Public Relations and COVID-19 Studies Surface Challenges, Changes and Optimism

Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism  

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27 Jun 2020
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Frank Strong, MA, MBA
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0 Comment
Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. The recession of 2008 changed housing. The COVID-19 pandemic will certainly...
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PR Tech Vendors Pitch Artificial Intelligence, Microsoft Integrations and Podcast Monitoring [PR Tech Sum]

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03 Mar 2020
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Frank Strong, MA, MBA
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0 Comment
The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows This is your monthly summary of all the news out of the PR technology community. The PR Tech...
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Advocating for a Better Workplace; Off Script No

Advocating for a Better Workplace; Off Script No. 42: Tina McCormack Beaty of SHRM

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20 Aug 2019
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Frank Strong, MA, MBA
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In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. She says her career aspiration, at the time, was to be a video jockey for...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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