Here we Go Again, Cision to Acquire Brandwatch; Top Reasons Why One Company Acquires Another [PR Tech Sum No. 22]
Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month There are several reasons why one business would acquire another. The first reason is to acquire...Read More
3 Keys to Running Successful Internal M&A Comms Campaigns [Guest Post]
Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post Communicating during mergers and acquisitions can be overwhelming, but it doesn’t...Read More
Build or Buy an Audience? This Startup Intends to Buy a Media Publication
The traditional purposes for one company to acquire another – merge and acquisition – boil down to four driving reasons: 1) To buy customers or access to customers for cross-selling purposes. 2) To buy a technology that’s hard to replicate...Read More
The Biggest Twitter IPO Story the Media Completely Missed
by Frank Strong It would seem to me that a creative PR idea for a company that allows people to trade shares online, would be having the foresight to place a promoted tweet on the day Twitter launched its IPO....Read More
What B2B and AdAge Says about Integrated Marketing; Journalism
Journalists don’t read marketers’ press releases and it appears to me as if marketers don’t read journalists’ press releases either. The announcement that BtoB magazine is merging with Advertising Age in 2014 would have slipped by if it weren’t for...Read More
