HOME BACKSTORY ABOUT FRANK STRONG CONSULTING SERVICES SPEAKING PRIVACY and DISCLOSURES PITCHES! READ ME! IN THE NEWS CONTACT
Facebook
Linkedin
Pinterest
Rss
Twitter
  • PR
  • Marketing
  • Social Media
  • PR
  • Marketing
  • Social Media

Here we Go Again, Cision to Acquire Brandwatch; Top Reasons Why One Company Acquires Another [PR Tech Sum]

/
02 Mar 2021
/
Frank Strong, MA, MBA
/
0 Comment
Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month There are several reasons why one business would acquire another. The first reason is to acquire...
Read More

3 Keys to Running Successful Internal M&A Comms Campaigns [Guest Post]

/
08 Dec 2020
/
Frank Strong, MA, MBA
/
0 Comment
Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post Communicating during mergers and acquisitions can be overwhelming, but it doesn’t...
Read More
Build an Audience or Buy One This Startup Just Bought a Media Publication

Build or Buy an Audience? This Startup Intends to Buy a Media Publication

/
31 Jul 2018
/
Frank Strong, MA, MBA
/
0 Comment
The traditional purposes for one company to acquire another – merge and acquisition – boil down to four driving reasons: 1) To buy customers or access to customers for cross-selling purposes. 2) To buy a technology that’s hard to replicate...
Read More

The Biggest Twitter IPO Story the Media Completely Missed

/
12 Nov 2013
/
Frank Strong, MA, MBA
/
0 Comment
by Frank Strong It would seem to me that a creative PR idea for a company that allows people to trade shares online, would be having the foresight to place a promoted tweet on the day Twitter launched its IPO....
Read More
What-BtoB-and-AdAge-Say-about-Marketing-and-Journalism-2

What B2B and AdAge Says about Integrated Marketing; Journalism

/
03 Oct 2013
/
Frank Strong, MA, MBA
/
2 Comments
Journalists don’t read marketers’ press releases and it appears to me as if marketers don’t read journalists’ press releases either. The announcement that BtoB magazine is merging with Advertising Age in 2014 would have slipped by if it weren’t for...
Read More
         

banner
banner
banner
banner
banner
banner
banner
banner

Verified Veteran-Owned Small Business

banner

Popular Posts

How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]
/
0 Comment
/
30 Mar 2021
Should the Public Relations Report to the CEO or CMO?
/
0 Comment
/
30 Jun 2020
Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]
/
0 Comment
/
12 Jan 2021
positioning strategies PR
9 Timeless PR Positioning Strategies
/
9 Comments
/
03 Apr 2014
The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]
/
0 Comment
/
04 Jan 2022

Recent Posts

  • Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum]
  • The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media
  • A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023
  • An “Interview” with ChatGPT: What is Public Relations? How has PR Changed? Will Artificial Intelligence Replace Comms Pros?
  • The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022
  • Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023
  • The 13 Most Popular Blog posts on Sword and the Script in 2022
  • Survey Says Successful Bloggers Do these 5 Things Differently
  • It’s the Subscribed Audience! B2B Marketers are Missing the Point of Content Marketing
  • PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR
  • About Us
  • About Frank Strong
  • Services
  • Speaking
  • In The News
  • Contact

About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

banner
© 2023 Sword and the Script Media, LLC. All Rights Reserved.
This website uses cookies to improve your experience. You can choose what you wish to do. Accept Reject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT