Build or Buy an Audience? This Startup Intends to Buy a Media Publication
The traditional purposes for one company to acquire another – merge and acquisition – boil down to four driving reasons: 1) To buy customers or access to customers for cross-selling purposes. 2) To buy a technology that’s hard to replicate...Read More
The Biggest Twitter IPO Story the Media Completely Missed
by Frank Strong It would seem to me that a creative PR idea for a company that allows people to trade shares online, would be having the foresight to place a promoted tweet on the day Twitter launched its IPO....Read More
What B2B and AdAge Says about Integrated Marketing; Journalism
Journalists don’t read marketers’ press releases and it appears to me as if marketers don’t read journalists’ press releases either. The announcement that BtoB magazine is merging with Advertising Age in 2014 would have slipped by if it weren’t for...Read More
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