Today, we say goodbye to HARO [PR Tech Sum 53]
Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find...Read More
The pace of AI announcements in PR software slows [PR Tech Sum 52]
Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. I...Read More
Propel is a viable alternative for all-in-one PR software [PR Tech Briefing]
This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. In...Read More
Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024
Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much was apparent...Read More
A quick look back at 18 PR statistics summarizing the profession in 2023
Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about...Read More
Generative AI for PR professionals [Off Script. No. 49: Stephen Waddington]
While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI...Read More
Here’s another hundred-million-dollar PE deal in the comms space [PR tech sum no. 50]
Investor relations platform Q4 enters reported $257 million acquisition deal with Sumeru Equity Partners; PR tech startup Handraise hauls in $6.3 million seed round Twice in my career, I’ve worked for companies that acquired several software companies with the intent...Read More
Vendors are starting to show new use cases for AI in PR [PR tech sum no. 49]
Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the...Read More
Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]
BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I’ve been writing this monthly column about PR technology companies for nearly five years...Read More
PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]
Summary of PR tech news from the last 60 days: Meltwater, PRophet and Muck Rack have new AI features; Notified updates IR platform; Meltwater acquisition by a private fund to proceed; PR tech mentions, new PR stats and content picks....Read More
