Signal AI acquires Memo for readership data [PR tech sum no. 64]
Muck Rack rolls out new AI features; Onclusive sews its acquisitions together; plus PR tech briefs and new vendor survey data April of this year will mark the seventh consecutive year I’ve provided steady summaries stemming from the world of...Read More
5 takes on Gartner’s new optimism for PR and earned media in the age of AI
Analyst firm sees generative AI replacing traditional search, believes PR is the best function to help businesses navigate LLMs; predicts earned media budgets will double LLMs are poised to replace search and more and more businesses will turn to PR...Read More
Generative AI makes PR a key business priority in 2026: 35 PR and marketing predictions
Thirty of these PR and marketing predictions are from real humans; the five short ones at the bottom are from various LLMs and it’s interesting to see the similarities and differences between what they wrote among each other and the...Read More
PR software vendors race to add AI features to comms tools [PR Tech Sum No. 63]
Meltwater and Muck Rack add features for LLM monitoring; Notified taps AI to customize your PR pitch and offers syndication of byline articles; Buzzstream has a ‘stupid simple’ product that might appeal to freelance PR and small shops The race...Read More
How PR and marketing pros are monitoring AI visibility for clients and brands
Most of the work is a manual effort coupled with a mishmash of ideas, concepts, metrics, and nascent tools; there’s no Radian6 for AI visibility yet When social media really took off somewhere around 2008-2010, it took a while for...Read More
Editorial integrity demands PR due diligence with AI-generated copy
The temptation to rely on generative AI for PR pitches is enticing, but using it without human intervention stands out to reporters and will likely have the opposite effect Close to half (44%) of reporters surveyed have a negative perception...Read More
U.S. Exclusive: Venture-backed PR software startups Propel, Signal AI announce “strategic partnership”
The combination of two specialized technologies promises to provide comprehensive comms tools on a modern platform built for the era of AI Two venture-backed PR startups announced today a “strategic partnership” that pairs media outreach with comprehensive monitoring. The announcement...Read More
PR and high quality blogs are well positioned to boost AI visibility, study by Semrush suggests
Third-party validation is proving to be an influential factor in AI visibility; PR and blogging excel at this task “What a brand says, and what others say about it, are two different things.” That’s according to a new study titled...Read More
Essential generative AI customizations PR should make to their tools
Sychophancy is a genuine risk to generative AI; as PR increasingly relies on these tools, it’s imperative to modify their customizations to prevent generative AI from merely telling you what it thinks you want to hear More than three-quarters (77%)...Read More
Chatting with the robots inside PR software [PR tech summary no. 62]
Meltwater rolls out chatbot interface; Public Relay hires Brendon O’Donovan; roundup of PR software briefs; new surveys of journalists Generative AI is changing search. That change is starting at the foundation. For example, traditional search was built on backlinks. Google understood...Read More
