3 Studies on the State of Branding, Marketing and the Marketing Organization [UML]
To borrow from a quote, the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. There have been a lot of new surveys and reports launched since the beginning of the year. As... Read More
Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology
Usually, it’s wise to ensure your goals nest with your boss’ goals, especially when the boss is the CEO. But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR... Read More
Cutting Through the Noise, Amplifying CX and Listening to Customers; Off Script No. 34: Mike Mitchell of Listen360
He gets straight to the point. That was my observation when he served a panelist on marketing panel I put together and moderated last June on the role of modern marketing. His succinct perspective is refreshing in this era marketing... Read More
The Real Message Behind “Do Not Reply” Emails from Businesses
Messages and effective messaging that influence outcomes isn’t just a matter of arranging words in a proper order, it’s a combination of interdependent factors that determine how well a message will be received. For example, what we say, how we... Read More
![Designing Deliberate Questions, Content and Customer Experiences [UML]](https://www.swordandthescript.com/wp-content/uploads/2016/11/Designing-Deliberate-Questions-Content-and-Customer-Experiences-UML.jpg)
Designing Deliberate Questions, Content and Customer Experiences [UML]
There’s an old saying that good marketing will make a poor product fail faster. The wisdom of that maxim lies in understanding the point of failure occurred long before any campaign was executed. There’s something similar at play in those... Read More
Words: Goldman has Clients; Wells Fargo has Customers
Somewhere between my junior and senior year of college, money grew real tight and I needed to pick up a full-time job to finish my degree. I started working full-time, while carrying a full course load, in a secure juvenile... Read More
![The Most Interesting Announcements from PR Tech Vendors in 2019 [PR Tech Sum]](https://www.swordandthescript.com/wp-content/uploads/2019/12/The-Most-Interesting-Announcements-from-PR-Tech-Vendors-in-2019-PR-Tech-Sum-150x150.jpg)
