Cutting Through the Noise, Amplifying CX and Listening to Customers; Off Script No. 34: Mike Mitchell of Listen360
He gets straight to the point. That was my observation when he served a panelist on marketing panel I put together and moderated last June on the role of modern marketing. His succinct perspective is refreshing in this era marketing... Read More
The Real Message Behind “Do Not Reply” Emails from Businesses
Messages and effective messaging that influence outcomes isn’t just a matter of arranging words in a proper order, it’s a combination of interdependent factors that determine how well a message will be received. For example, what we say, how we... Read More
![Designing Deliberate Questions, Content and Customer Experiences [UML]](https://www.swordandthescript.com/wp-content/uploads/2016/11/Designing-Deliberate-Questions-Content-and-Customer-Experiences-UML.jpg)
Designing Deliberate Questions, Content and Customer Experiences [UML]
There’s an old saying that good marketing will make a poor product fail faster. The wisdom of that maxim lies in understanding the point of failure occurred long before any campaign was executed. There’s something similar at play in those... Read More
Words: Goldman has Clients; Wells Fargo has Customers
Somewhere between my junior and senior year of college, money grew real tight and I needed to pick up a full-time job to finish my degree. I started working full-time, while carrying a full course load, in a secure juvenile... Read More
