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An “Interview” with ChatGPT: What is Public Relations? How has PR Changed? Will Artificial Intelligence Replace Comms Pros?

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03 Jan 2023
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Frank Strong, MA, MBA
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0 Comment
We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public...
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The Making of Cision A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

The Making of Cision: A Brief History of ~20 M&A Transactions that Consolidated a Sizable Chunk of the PR Tech Market into One Company

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13 Aug 2019
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Frank Strong, MA, MBA
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Note: this post was last updated in February 2022. In the course of putting together the monthly PR technology summary (PR Tech Sum), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision....
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Martech is NOT Marketing

Martech is NOT Marketing; Long Live Marketing

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30 Jul 2019
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Frank Strong, MA, MBA
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0 Comment
Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. Enterprise search is not knowledge management. A press release is not public relations. A...
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The Willingness in Marketing to Try Something New

The Willingness in Marketing to Try Something New; Off Script No. 41: Drew Hawkins of North Highland Consulting

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23 Jul 2019
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Frank Strong, MA, MBA
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0 Comment
Continuously learning, networking and a willingness to simply try new things – those are three imperatives for marketers today. That’s according to Drew Hawkins a marketing manager for North Highland, a consulting firm with about 2,000 employees, according to LinkedIn....
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PR Tech Briefing Onclusive Provides PR with Attribution Capabilities

Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution [PR Tech Briefing]

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14 May 2019
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Frank Strong, MA, MBA
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0 Comment
Recently, I’ve begun looking more closely at PR technology, companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I...
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Good Martech Talent is Hard to Replace Off Script 23 Allison Schneider

Good Martech Talent is Hard to Replace; Off Script #23: Allison Schneider

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21 Nov 2017
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Frank Strong, MA, MBA
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2 Comments
When companies merge, they often find different organizations have different marketing procedures and technologies. In an ideal world, the leadership is able to consolidate and align people, process and technology for a more efficient organization. That’s what happened to Allison...
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About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on process-driven programs for PR, marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.

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