The Making of Cision: A Brief History of 17 M&A Transactions that Consolidated a Sizable Chunk of the PR Tech Market into One Company
Note: this post was updated on March 19, 2021. In the course of putting together the monthly PR technology summary (PR Tech Sum), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision....Read More
Martech is NOT Marketing; Long Live Marketing
Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. Enterprise search is not knowledge management. A press release is not public relations. A...Read More
The Willingness in Marketing to Try Something New; Off Script No. 41: Drew Hawkins of North Highland Consulting
Continuously learning, networking and a willingness to simply try new things – those are three imperatives for marketers today. That’s according to Drew Hawkins a marketing manager for North Highland, a consulting firm with about 2,000 employees, according to LinkedIn....Read More
Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution [PR Tech Briefing]
Recently, I’ve begun looking more closely at PR technology, companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I...Read More
Good Martech Talent is Hard to Replace; Off Script #23: Allison Schneider
When companies merge, they often find different organizations have different marketing procedures and technologies. In an ideal world, the leadership is able to consolidate and align people, process and technology for a more efficient organization. That’s what happened to Allison...Read More
